The winning strategy for marketing, the foundation for establishing a branding strategy

1. Course Introduction

A new startup survival strategy ! It's time to build the fundamentals of a growth hacker ! This course is designed for startup marketers, and is structured as a sequential curriculum that follows three stages: basic marketing concepts , data analysis, and visualization. This lecture is the first of its kind! It explains the fundamentals of marketing.

2. Course Objectives

If you take all the courses!
- You can complete the basics of becoming a growth hacker , which is the ultimate goal of a startup marketer .
- Understand the fundamentals of marketing branding strategy and key terms and apply them to your work .
- You will clearly understand the process of establishing a brand strategy and learn how to do it .
- You can simulate low -cost, high - efficiency marketing strategies .
- You can develop a marketing strategy that reflects the latest trends and measure / evaluate campaign results with Google Analytics .
- You can utilize it to the level of crawling and analyzing key marketing data through Python .
- You can visualize abstract ideas that you were only thinking about in the planning → strategy → execution process and document them in an effective investment proposal / business introduction , etc.

3. Introduction of the lecture professor

Professor Oh Yoon-jung, a lecturer who won awards in competitions at major companies like Samsung Electronics and Lotte Group, is currently in her fifth year working in communications and brand building in the marketing team of a large corporation. She has lectured on topics such as "Getting a Job Through Competitions" and "New Specs, Winning Competitions," which help companies increase their chances of winning. Her goal is to build a marketing platform business based on these lectures. Applying her college coding skills, she is currently writing a book on marketing data analysis for growth hackers, utilizing Python, Hadoop, and Google Analytics. She aims to create a comprehensive course designed to empower all Korean startup marketers to become global leaders in growth hacking.

4. Course Target

• New startup marketer
• Job seekers who need a foundation in marketing data analysis
• Marketers who aspire to be growth hackers
• A startup CEO who wants to maximize digital marketing efficiency through data analysis .

5. Related Courses