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Marketing & PR

Facebook and Instagram Advertising Using Data - Basics

A basic guide to Facebook and Instagram advertising written by a developer studying marketing.

(4.7) 20 reviews

893 learners

  • liferacer
Digital Marketing
Facebook Ads

Reviews from Early Learners

What you will learn!

  • Find out why Facebook and Instagram collect your personal information

  • You can understand the basic principles of Facebook and Instagram advertising.

A developer who didn't know anything about marketing studied various materials,
I've included content that I consider "essential"! 💪

With a limited budget
Attracting maximum customers 🙋‍♂️

Hello, I'm Liferacer, a book-reading entrepreneur. For the past year, I've worked as an engineer at a data-driven consulting firm. During this time, I've learned how to collect and utilize data across the entire business, from social media marketing to customer purchasing flows. Currently, I'm preparing to start my own business, experimenting with various business ventures, including running a smart store and building a website.

However, during that process, "promoting my product and brand" felt quite daunting. I only knew how to collect data, but I had no knowledge of marketing. So, I read over 20 marketing-related books and studied columns and YouTube videos. Afterwards, I invested my budget in my own products and gained experience through social media marketing. As a one-person business, I had no choice but to invest in small advertising budgets, but I was able to see data showing gradual improvement in performance .

E-book for beginners

Anyone who's involved in budget-based marketing likely shares the same concerns as I do: "Attracting as many customers as possible with a limited budget." Budget-based advertising typically collects data like "cost per OO" and executes marketing with goals like "Achieving OO metrics by OO." For example, what if the ad above said, "Let's make the cost of attracting one person to the landing page 200 won?"

[AS-IS]

Current landing page view cost: 500 won
When advertising was executed with a budget of 100,000 won,
It will be possible to bring in 200 new customers.

[TO-BE]

If the target landing page view cost is 200 won ,
How many customers can you bring in with a budget of 100,000 won: 500

'How can we attract consumers much better?'
The answer to this question, of course, is to provide good content and experiences.

So what should we consider when providing 'good content and experiences'?
Among the things I learned while studying these contents,
By combining what is considered basic with ‘data’,
I've decided to write an e-book for beginners.


Facebook & Instagram
Introducing the Advertising Basics 📔


Since it is a book that deals with data and marketing,
Is there any content that is difficult to understand from a beginner's perspective?
I tried to organize the content by replacing it with relatively easy language.


To these people
It will help 😎

Immature work
absolute beginner marketer

I want to learn more
solo entrepreneur

Facebook, Instagram
For those who are starting to study marketing


Check out the table of contents 📚

The content is concise and contained within about 20 pages.



Introducing the Knowledge Sharer ✒️

Hello, I am Liferacer, a businessman who reads books.
I am a young man who lives to 'help people do great things' :)

History

Recommended for
these people

Who is this course right for?

  • For those who are new to Facebook and Instagram advertising

  • Anyone who wants to learn the basics of Facebook and Instagram advertising

Hello
This is

1,166

Learners

59

Reviews

1

Answers

4.7

Rating

3

Courses

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Curriculum

All

5 lectures

Published: 
Last updated: 

Reviews

All

20 reviews

4.7

20 reviews

  • 미진님의 프로필 이미지
    미진

    Reviews 1

    Average Rating 5.0

    5

    100% enrolled

    좋아요 굿굿

    • ㄱ서호룡님의 프로필 이미지
      ㄱ서호룡

      Reviews 1

      Average Rating 5.0

      5

      100% enrolled

      좋은 정보 고맙습니다. 잘보고 갑니다.

      • jaehyun yoon님의 프로필 이미지
        jaehyun yoon

        Reviews 3

        Average Rating 3.7

        3

        100% enrolled

        잘 읽어 보았습니다. 다 아는 내용 한번더 숙지하고 갑니다

        • 시원한 고등어님의 프로필 이미지
          시원한 고등어

          Reviews 1

          Average Rating 5.0

          5

          100% enrolled

          간략한 정보 잘 봤습니다.

          • Winkey Shin님의 프로필 이미지
            Winkey Shin

            Reviews 3

            Average Rating 4.3

            3

            100% enrolled

            Free

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