[An In-Depth Guide to the UX Bible 1] Design and Human Psychology: Understanding Basic UX Principles

'The Design of Everyday Things' is a classic introductory book on UX that explains cognitive psychology and design principles through everyday objects such as doors, handles, and controls. NNGroup, founded by the author, also describes the book as showing how to make things easier to understand and use based on people’s needs and cognitive psychology. Although it may seem like an easy read, properly understanding its principles and applying them to design is not easy. Many people remember concepts such as affordances and usability, but find it difficult to explain why those principles matter and when they should be applied. It was only after nearly 10 years of practical experience and teaching the material eight times that I finally understood how the ideas in the book fit together. In this course, we go beyond memorizing principles to explore the author’s arguments, cognitive processes, and the context in which the book was written. Discover the design intent hidden in familiar objects and build a solid foundation for applying these principles to real-world UX decisions.