Growth Hacking, GTM, AB Test for PM, Designer, Marketer, All in One

Growth hacking, GTM, and AB testing all in one for PMs, designers, and marketers.

Designing the right customer-centric growth hacking experiment
Run A/B tests without coding!

• Establishing a basic mindset for growth and creating an environment necessary for growth, including taxonomy.

• Experimental Design and Analysis Using Google Tag Manager

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After class

• You will understand the core concepts of growth/growth hacking and the importance of experiment-based decision-making.

  
  

• We systematically conduct growth, from discovering customer pain points through analysis tools to designing experiments and analyzing results.

• You can make decisions with confidence, from vague guesses like "Will this work?" to "This is how it will work!"

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• Grow into a growth expert who can lead a data-driven experimentation culture within your team.

Features of this course

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Who created this course

Set your own customer problems and growth goals

Let us help you run experiments to solve your problems!

Hello, this is Jaeseong Lee. :)

• We founded Commento , a career community for people starting out, and attracted a total of 6 billion won in investment.

• I worked in the Doosan Group Strategy Office as an in-house instructor for strategy/consulting and logical problem-solving courses.

Do you know the law of ten thousand experiments?

Just as it takes 10,000 hours for a person to become an expert and successful in a specific field,

It is said that 10,000 experiments are needed for a service to succeed in the market.

In IT services, properly designing and quickly running numerous experiments is essential for growth.

However, because developer resources are always limited in an organization, it is difficult to run many experiments using only developer-dependent experimentation methods.

Therefore, it is essential that PMs, product designers, marketers, and operations managers responsible for growth properly design growth experiments and utilize technologies such as Google Tag Manager to run simple experiments without the help of developers.

In this class, I will teach you three things:

1) How to understand the customer's problem and design it as an experiment

2) How to gather ideas and run experiments to solve problems with your team

3) How to set up data infrastructure and run experiments through GTM

Through this class, we aim to convey the concept of growth, which was key to achieving 1 million cumulative subscribers, and the basics of how to run experiments.

Upon successful completion of the class, we will identify the customer's issues in our service,

You can grow into someone who can run their own experiments to solve this problem.