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[Introduction] WOM UX Analysis that PMs Must Know (VOC Analysis of Apps Stores, etc.)

We will show you how to derive UX insights through WOM analysis.

5 learners are taking this course

Level Beginner

Course period Unlimited

UX Planning
UX Planning
UX Research
UX Research
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Service Planning
Service Planning
UX Planning
UX Planning
UX Research
UX Research
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Service Planning
Service Planning

What you will gain after the course

  • WOM Analysis Process

  • How to use WOM analysis when operating a site

  • Extracting WOM from Surveys

Let's derive UX implications through WON analysis!

VOX collection and analysis! 🙆‍♀️

This course will help you gain a comprehensive understanding of customer VOC collection and analysis through App Store and surveys. You'll also improve your WOM analysis skills within the UX design process.

Types of students considered by knowledge sharers

  • Anyone who wants to know more about UX methodology
  • Anyone who wants to know more about the UX process
  • Anyone who wants to know more about UX research
  • Anyone who wants to know how to collect customer VOC and derive insights
  • Anyone who wants to know how to analyze APPS store reviews
  • Anyone who wants to know how to analyze customer VOC through survey research

Changes in students after attending the lecture

  • You can learn how to collect customer VOC in the UX design process and analyze it into WOM.
  • You will gain UX knowledge on how to apply WON analysis in new, renewal, and agile UX environments.
  • You will gain AZ skills in WON analysis methods that can be applied in practice.

Lecture Features ✨

Step 1. (New, Renewal, Agile) Learn how to collect customer VOC and derive insights from WOM analysis in a UX design process environment.

  • WOM analysis concept
  • WOM Analysis Process
  • How to Use WOM Analysis When Operating a Site
  • How to derive WOM from a survey

Step 2. This UX course is structured as a two-way communication format where you ask and answer questions, including practical examples, related Q&A, and quizzes.

Recommended for
these people

Who is this course right for?

  • Anyone who wants to know how to collect customer VOC and derive insights

  • Anyone who wants to know how to analyze APPS store reviews

  • Anyone who wants to know how to analyze customer VOC through survey research

  • Anyone who wants to know more about UX research

Hello
This is rojer706808

956

Learners

48

Reviews

19

Answers

4.6

Rating

5

Courses

Profile

Current, CEO of EBPRUX (www.ebprux.co.kr) (2001 ~ Present)

前, 한국인터넷전문가협회(www.kipfa.co.kr) UI/UX 전임 강사(2012~2021)

Former Instructor, Samsung SDS Multi Campus (2005-2006)

Former Instructor of UI/UX at Hongik University International Design School for Advanced Studies (IDAS) (2018)

Former Adjunct Professor, Department of Cultural Content, Hanyang University (2013~2017) Former UI/UX Instructor, Sookmyung Women's University (2015~2017)

Former Member of the SW + Humanities Forum, National IT Industry Promotion Agency (Field: UX Consultant)

Former Judge for Good Design (GD) Selection, Korea Institute of Design Promotion

Former Job Analysis Committee Member for the development of training standards for Smart Device UX & UI Design, Human Resources Development Service of Korea

Former Member, Seoul Metropolitan Government Information Promotion Committee (2002-2006)

Books

9 Patterns of Website Benchmarking (2009. Mentor)

Practical UI Usability Testing (2011. Mentor)

UX Consulting Project

Performed approximately 300 UX consulting projects (2001–2022)

Heungkuk Fire & Marine Insurance Usability Test/ Heungkuk Fire & Marine Insurance

Heungkuk Life Insurance Usability Test/ Heungkuk Life Insurance

UX Consulting for the Ministry of Gender Equality and Family Official Website/ Ministry of Gender Equality and Family

Hometax Usability Testing/ National Tax Service

Usability Testing for Current Economic Terms / Ministry of Economy and Finance

DB Insurance Usability Testing/ DB Insurance

Fashioning Usability Testing/ Korea Federation of Textile Industries

NCS Research for Game Job Categories / Korea Institute of Design Promotion

KB Life UX Research (Persona and Journey Map establishment) / KB Life

Lead Researcher for Inmun360 Website Customer Satisfaction Survey / Arts Council Korea

Lead Researcher for Inmun360 Concert 'Today Survey' / Arts Council Korea

Lead Researcher for Good Neighbors UX Research / Good Neighbors

FashionNet Korea UX Consulting / Korea Fashion Association

Lead Researcher for Pattern Matching Platform Service Usability Testing/Frum Insight

Lead Researcher for DBpia Usability Testing/Nurimedia

2018 Second Half Hyundai Home Shopping Usability Test Lead Researcher/Hyundai Home Shopping

2018 First Half Hyundai Home Shopping Usability Test Lead Researcher/Hyundai Home Shopping

Curriculum

All

18 lectures ∙ (48min)

Course Materials:

Lecture resources
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