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LinkedIn Ads MasterClass 2025 - All Campaigns & Features

Hi Guys. Welcome to my LinkedIn Ads MasterClass 2025 - All Campaigns & Features! In my course you will learn everything about LinkedIn Ads. I have created video lessons on every campaign and every feature of LinkedIn Ads. You will get to see the real practical implementation of how to create each and every campaign and how to use every feature of this product.

1 learners are taking this course

  • Tanmoy Das
실습 중심
자격증
시험
협업말센스
linkedin
Digital Marketing
Performance Marketing
advertising
ppc

What you will gain after the course

  • Understand how LinkedIn Ads works and why it is the most powerful platform for B2B lead generation.

  • Navigate the updated 2025 LinkedIn Campaign Manager confidently with all new features and tools.

  • Set up your first LinkedIn Ads campaign including objective selection, targeting, budgeting, and ad creation.

  • Master LinkedIn targeting options — job titles, industries, skills, seniority, company size, interests, and custom audiences.

  • Learn all LinkedIn campaign objectives, including Brand Awareness, Website Visits, Engagement, Video Views, Lead Generation, and Conversions.

  • Create high-performing Sponsored Content campaigns, including single image ads, carousel ads, and video ads.

  • Use LinkedIn Lead Gen Forms for high-quality B2B leads with pre-filled user information.

  • Run Sponsored Messaging campaigns, including Message Ads and Conversation Ads for personalized outreach.

  • Set up and optimize Text Ads and Dynamic Ads, including Spotlight Ads, Follower Ads, and Job Ads.

  • Install and configure the LinkedIn Insight Tag for tracking conversions, retargeting visitors, and measuring ROI.

  • Create conversion tracking goals, such as sign-ups, demo requests, downloads, and purchases.

  • Build custom audiences, including website retargeting, video viewers, lead gen form audiences, and company lists.

  • Use Matched Audiences to upload CRM lists and run hyper-targeted B2B campaigns.

  • Learn LinkedIn bidding strategies, including Manual Bidding, Max Delivery, Target CPA, and optimized bidding settings.

  • Write compelling LinkedIn ad copy for B2B audiences that increases engagement and conversions.

  • Create scroll-stopping creatives for LinkedIn ads, including visuals, CTAs, funnel design, and ad variations.

  • Analyze campaign performance using LinkedIn Analytics, Demographic Insights, and ad breakdowns.

  • Optimize campaigns for lower CPL and higher quality leads, including A/B testing, refining audiences, and adjusting bids.

  • Run full-funnel LinkedIn Ad strategies, including Awareness → Engagement → Leads → Retargeting.

  • Develop scalable B2B advertising systems, ideal for SaaS, agencies, corporate teams, online educators, consultants, and service-based businesses.

Welcome to my LinkedIn Ads MasterClass 2025 - All Campaigns & Features!

In my course you will learn everything about LinkedIn Ads. I have created video lessons on every campaign and every feature of LinkedIn Ads. You will get to see the real practical implementation of how to create each and every campaign and how to use every feature of this product.

This is the most detailed course on LinkedIn Ads you will ever find on the internet. I have created different sections based on different topics of LinkedIn Ads and in each section, I have gone in-depth into explaining the concept of the each feature and how to practically implement it in LinkedIn Ads.

This course will give you a 100% understanding of LinkedIn Ads and after going through this course you will be capable of applying these concepts in building your own online business or handling LinkedIn Ads accounts of your clients.

In this course, you’ll master LinkedIn Advertising by applying powerful Digital Marketing, Performance Marketing, and PPC strategies to build highly targeted and profitable campaigns.


Course Highlights

Master the full LinkedIn Ads ecosystem—from account setup, auction & bidding, and metrics analysis to all major ad formats including Website Visits, Lead Gen, Video, Message, and Dynamic Ads. Learn practical audience building (templates, matched, lookalike), conversion tracking with Insight Tag, and complete remarketing setup for real performance results. Plus, understand Business Manager, reporting, billing, and get prepared for the official LinkedIn Ads Certification.

Recommended For

Entrepreneurs Who Are Starting Their New Business

Professionals Who Are Working In The Field Of PPC & Want To Upskill Their Knowledge About LinkedIn Ads

Young Professionals Who Are Entering Into The Field Of Digital Marketing


After Taking This Course

  • Bring Sales, Leads & Website Traffic To Your Online Business

  • Get In-Depth Knowledge Of LinkedIn Ads To Grow Your Online Business

  • Learn To Create Website Visits Campaign, Remarketing Campaign, Lead Generation Campaign, Direct Sponsored Content Single Image Ad Campaign

  • Setup Insight Tag To Boost Sales Of Your Online Business

  • Build Remarketing Campaigns To Follow Users On The Internet

  • Target Different Types Of Audiences, Demographics To Reach Your Customers

What Makes This Course Unique (20 Points)

  1. Fully updated for 2025, including all new LinkedIn Ads features, Campaign Manager changes, and reporting updates.

  2. Complete coverage of every LinkedIn campaign type, including Sponsored Content, Video Ads, Lead Gen Forms, Message Ads, Conversation Ads, Text Ads, and Dynamic Ads.

  3. Deep B2B focus, teaching how to target decision-makers, founders, CXOs, VPs, HR leaders, and enterprise-level audiences.

  4. Real campaign builds from scratch, showing every step inside a live LinkedIn Ads account.

  5. Advanced targeting mastery, including job titles, skills, company size, industries, seniority, interests, and matched audiences.

  6. Lead Gen Forms mastery, teaching how to create high-converting forms with custom questions and automation workflows.

  7. Personalized Messaging Ads training, including scripts, funnels, CTA frameworks, and best-performing 2025 outreach styles.

  8. Insight Tag setup from A to Z, including event tracking, custom conversions, retargeting, and troubleshooting.

  9. Full-funnel LinkedIn Ads strategy, from cold outreach to warm retargeting to conversion campaigns.

  10. Includes ABM (Account-Based Marketing) strategies, essential for SaaS, tech, B2B agencies, service providers, and enterprise sales.

  11. Real example campaigns, showing budgets, creatives, performance metrics, and optimization workflows.

  12. Advanced bidding strategies, including Max Delivery, Target CPA, Manual Bid, and bid control for lowering CPL.

  13. Ad creative frameworks, teaching scroll-stopping visuals, high-engagement copy, and professional CTA formulas.

  14. In-depth analytics training, helping students read demographics, engagement breakdowns, persona data, and conversion insights.

  15. Covers 2025 privacy restrictions, and how to run profitable ads despite tracking limitations and data gaps.

  16. Automation and integration lessons, including CRM syncing, lead routing, and using tools like Zapier to automate workflows.

  17. Unique B2B industry breakdown, covering SaaS, coaching, consulting, HR, finance, marketing, and service-based businesses.

  18. Templates included, such as hooks, messaging scripts, ad copy frameworks, lead form templates, and optimization checklists.

  19. Designed for both beginners and pros, making it the only course you need to go from zero to advanced LinkedIn Ads mastery.

  20. Lifetime updates, ensuring the course evolves with new LinkedIn Ads features, formats, and marketing trends in 2025 and beyond.

10 FAQs – LinkedIn Ads MasterClass 2025

1. Do I need prior experience with LinkedIn Ads to take this course?

No. The course is beginner-friendly and starts from the fundamentals before moving into intermediate and advanced strategies.

2. Will I learn how to create all types of LinkedIn Ads campaigns?

Yes! You’ll learn Sponsored Content, Video Ads, Lead Gen Forms, Message Ads, Conversation Ads, Text Ads, Dynamic Ads, and more.

3. Does the course teach how to use the latest 2025 LinkedIn Campaign Manager interface?

Absolutely. The course is fully updated for 2025, including all new tools, layouts, and features released by LinkedIn.

4. Will I learn how to set up the LinkedIn Insight Tag and track conversions?

Yes. You’ll learn full Insight Tag installation, event setup, custom conversions, retargeting, and troubleshooting.

5. Does this course cover B2B targeting and audience building?

Yes. You’ll learn how to target by job titles, skills, company size, industries, seniority, interests, and matched audiences for precise B2B reach.

6. Will I learn how to use LinkedIn Lead Gen Forms effectively?

Absolutely. You’ll learn how to create, optimize, and automate Lead Gen Forms for high-quality B2B leads.

7. Can I follow this course without having a LinkedIn Page or business?

Yes. You can follow along using demo setups, and the course also shows how to create a LinkedIn Page from scratch.

8. Will this course help me reduce cost per lead (CPL) and improve ROI?

Yes. You’ll learn advanced optimization techniques, bidding strategies, A/B testing, and full-funnel approaches to reduce CPL and increase conversions.

9. Is this course suitable for freelancers and agencies managing client campaigns?

Definitely. You’ll learn account structure, reporting, analytics, optimization workflows, and client management best practices.

10. Do I get lifetime access and future updates for 2025 and beyond?

Yes! You get lifetime access, updates, newly added modules, and fresh tutorials as LinkedIn releases new campaign features.

Recommended for
these people

Who is this course right for?

  • B2B marketers and growth professionals who want to generate high-quality leads using the world’s top professional advertising platform.

  • Business owners, founders, and entrepreneurs wanting to reach decision-makers, executives, and companies directly through targeted ads.

  • Agency owners and freelancers who want to offer LinkedIn Ads as a premium service and manage client campaigns professionally.

  • PPC specialists looking to expand their skill set beyond Google & Meta Ads and master LinkedIn’s unique B2B targeting system.

  • SaaS and tech company marketers needing reliable channels for demo bookings, free trials, and enterprise lead generation.

  • Coaches, consultants, and educators who want to sell high-ticket services, courses, or workshops to corporate audiences.

  • Corporate marketing teams who want to improve brand awareness, account-based marketing (ABM), and lead-generation efforts.

  • Recruiters and HR professionals using LinkedIn for talent acquisition and employer branding campaigns.

  • Students and beginners looking to build a strong digital marketing portfolio and specialize in a profitable PPC niche.

  • Anyone targeting professionals, businesses, or high-value clients, and wants a structured system to run profitable LinkedIn Ads campaigns.

Need to know before starting?

  • No prior experience with LinkedIn Ads is required — the course starts from scratch.

  • Basic computer skills, such as browsing, using spreadsheets, and managing files.

  • A laptop or desktop computer with a stable internet connection for campaign setup and practice.

  • A LinkedIn account (free version is sufficient).

  • Optional: Access to LinkedIn Campaign Manager (setting up an ad account will be taught in the course).

  • Basic understanding of digital marketing concepts (helpful but not necessary).

  • A willingness to experiment and test, since ad optimization requires trying different strategies.

  • Optional: A website or landing page to run ads for (helpful for lead gen and conversions, but not mandatory).

  • Optional: A business page on LinkedIn (you can create one during the course).

  • A clear goal or objective, such as generating leads, promoting services, or increasing brand awareness (helps plan your campaigns effectively).

Hello
This is

144

Learners

3

Reviews

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Courses

Tanmoy Kr. Das is an IIM MBA alumnus and a seasoned digital marketing professional with over 18 years of experience. An ex-Google employee, he is widely known for his expertise in digital marketing, artificial intelligence, and online business creation.

As an acclaimed educator and corporate trainer, Tanmoy has empowered over 200,000 students and professionals across the globe. His teaching spans multiple domains — from Google Ads, Meta Ads, and SEO to AI tools like ChatGPT, Gemini, Copilot, and Midjourney, as well as strategies to build and monetize online businesses.

Celebrated for his ability to simplify complex concepts into actionable insights, Tanmoy continues to inspire learners and entrepreneurs to leverage technology for sustainable growth and success in the digital era.


Tanmoy Kr. Das는 IIM MBA 출신의 디지털 마케팅 전문가로, 18년 이상의 풍부한 경력을 보유하고 있습니다. 전 구글 직원으로 그는 업계 내에서 디지털 마케팅, 인공지능 (AI), 온라인 비즈니스 구축 분야의 탁월한 전문성을 인정받고 있습니다.

교육자이자 기업 트레이너로, Tanmoy는 지금까지 전 세계 20만 명 이상의 수강생들과 전문가들에게 실질적인 성장을 이끌어왔습니다.

그의 강의는 Google Ads, Meta Ads, SEO부터 ChatGPT, Gemini, Copilot, Midjourney와 같은 AI 도구 활용, 그리고 온라인 비즈니스 구축 및 수익화 전략에 이르기까지 폭 넓은 영역을 아우릅니다.

 

복잡한 개념을 누구나 이해할 수 있도록 실용적인 인사이트로 풀어내는 능력으로 유명한 Tanmoy는, 디지털 시대에 기술을 활용해 지속 가능한 성장을 이루고자 하는 학습자와 창업가들에게 꾸준히 영감을 주고 있습니다.

Curriculum

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40 lectures ∙ (2hr 35min)

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