Hello.
I am Mary Kim, and I have been working as a Brand Manager (BM) in the K-beauty industry.
Having served as a BM Team Leader for a top-tier domestic cosmetics conglomerate and the No. 1 influencer brand,
I have hands-on experience in the entire process from product planning to development and launch.
In particular, I have spent the longest time focusing on the process of "turning ideas into actual products."
Based on the brand's tone and manner, target customers, and market trends,
I have worked on designing why it must be this specific product
and why it must be this specific concept right now.
[Reference]
Throughout my career, I have shared stories about my work through various media. (Click the photo to go to the link)
Trend Makeup K-Beauty Expert Interview_Kyobo Book Centre

2. YouTube Powder Room 'Comeback Home'_740,000 views

3. MBC Hangeul Day Documentary

In this lecture, rather than textbook theories,
I want to help you become a BM who can judge and decide for yourself,
rather than just doing "planning because someone told you to."