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Introduction to Generative AI: AI Tools, LLMs, & Prompts!

Generative AI is rewriting how the world works — and the people who learn it now will lead the next decade. Every industry is being reshaped in real time. Marketers are creating campaigns in minutes. Developers are shipping code faster than ever. Entire teams are automating work that used to take days. And at the center of it all sits one skill that separates those who get left behind from those who get ahead: knowing how to actually use Generative AI. The problem? Most people are still only scratching the surface. They've typed a question into ChatGPT, gotten an average answer, and assumed that's all there is. But beneath that simple chat box is one of the most powerful technologies ever built — and once you understand how it works and how to direct it, you'll never work the same way again. That's exactly what this course is built to do. Introduction to Generative AI takes you from complete beginner to confident, capable AI user — no coding, no maths, and no prior experience required. In clear, jargon-free language, you'll discover what Generative AI really is, how it works under the hood, and how to put it to work in your job, your business, and your everyday life. This isn't a dry, theoretical lecture series. It's a practical, demo-driven journey packed with real examples you can follow and copy immediately. You'll start with the foundations — what Artificial Intelligence, Machine Learning, and Deep Learning actually mean, and how Generative AI fits into the bigger picture. You'll explore ChatGPT's features and capabilities hands-on, understand why this technology has exploded so quickly, and trace its remarkable evolution. From there, you'll demystify the engine that powers it all: Large Language Models. You'll see exactly how next-word prediction, embeddings, and fine-tuning work, and you'll understand game-changing concepts like Retrieval Augmented Generation (RAG) and the rise of Agentic AI — the difference between an assistant that answers and one that acts. Then comes the real superpower: prompt engineering. This is where most learners go from "AI is interesting" to "AI is indispensable." You won't just learn what prompting is — you'll master more than a dozen proven techniques used by professionals every day, including chain-of-thought prompting, zero/one/few-shot prompting, tabular prompting, perspective prompting, comparative prompting, reverse prompting, the RGC framework, and many more. You'll get ready-to-use prompt starters, learn how to revise and sharpen your prompts for dramatically better results, and discover how to generate fresh ideas, marketing copy, client emails, and content at scale. By the end, you'll know how to make AI do precisely what you want — consistently. You'll see it all in action. This course is loaded with practical demonstrations across real business scenarios. Watch AI summarise meetings and capture insights with an AI notetaker, draft polished email responses in seconds, and spin up multiple marketing headline variations from a single product image. You'll explore how Generative AI is transforming software development, retail, and marketing, and you'll see real tools at work — generating working code with GitHub Copilot and creating images and video with cutting-edge tools like Amazon Nova. These aren't hypotheticals. They're workflows you can start using the moment you finish the lesson. But great power demands responsibility — and this course doesn't skip the hard parts. You'll dive into Responsible AI and learn how to spot and manage hallucinations, factual inaccuracies, bias, and fairness issues. You'll understand the genuine technical limitations of today's models and the practical workarounds that experienced users rely on. Through real examples — including safety refusals and bias-correction rewrites — you'll learn to use these tools wisely, ethically, and with confidence, the way professionals and organisations are expected to. And you'll finish looking forward, not just at today. You'll discover how Generative AI is disrupting search and reshaping the way the world finds information, explore the road toward Artificial General Intelligence (AGI), and get a clear-eyed view of the jobs, certifications, and fast-growing career opportunities this field is creating. Whether you want to future-proof your career, boost your productivity, or build something new, you'll leave knowing exactly where this technology is heading and how to ride the wave. Why learn from this course? You'll be joining a community of over 207,000+ students taught across leading platforms, backed by a 4.6 instructor rating and 13,000+ reviews. Every concept is explained simply, every technique is shown in practice, and every lesson is designed to take you one step closer to genuine confidence with AI. No fluff. No overwhelm. Just clear, practical, up-to-date learning that respects your time. This course is for you if you're a beginner curious about AI, a professional who wants to work faster and smarter, a marketer, creator, developer, entrepreneur, or simply someone who refuses to be left behind by the biggest technology shift of our generation. If you can use a web browser, you can do this course — and you can start today. The gap between people who use AI and people who master it is widening every single day. The tools are here. The opportunity is now. The only question is which side of that gap you want to be on. Enrol today and start your journey from AI curious to AI confident — one practical, powerful lesson at a time.

1 learners are taking this course

Level Beginner

Course period Unlimited

AI
AI
ChatGPT
ChatGPT
Machine Learning(ML)
Machine Learning(ML)
Deep Learning(DL)
Deep Learning(DL)
AI Agent
AI Agent
AI
AI
ChatGPT
ChatGPT
Machine Learning(ML)
Machine Learning(ML)
Deep Learning(DL)
Deep Learning(DL)
AI Agent
AI Agent

What you will gain after the course

  • Understand what Generative AI is, how it has evolved, and why it has quickly become one of the most in-demand skills today.

  • Understand what Generative AI is, how it has evolved, and why it has quickly become one of the most in-demand skills today.

  • Explore ChatGPT's core features and capabilities through hands-on demos and real-world examples.

  • Understand how Large Language Models (LLMs) actually work, including next-word prediction, embeddings, and fine-tuning.

  • Grasp Retrieval Augmented Generation (RAG) and how it makes AI responses more accurate, current, and reliable.

  • Differentiate between Generative AI and Agentic AI, and understand where the technology is heading next.

  • Identify the right tools for every task — text, image, audio, video, and code generation.

  • Master the fundamentals of prompt engineering and learn how to write prompts that get consistently better results.

  • Apply 12+ proven prompting techniques, including chain-of-thought, zero/one/few-shot, RGC, perspective, comparative, and reverse prompting.

  • Use ready-made prompt starters and patterns to generate ideas, marketing copy, client emails, and content at scale.

  • Learn effective prompt revision strategies to refine and sharpen AI output quickly.

  • Apply Generative AI to real business use cases across software development, retail, and marketing.

  • Follow practical, real-world demos — AI meeting notetakers (Otter), automated email responses, and marketing headline variations.

  • Generate and accelerate working code using AI tools like GitHub Copilot.

  • Create images and videos using modern generative tools such as Midjourney & Runway ML.

  • Understand Responsible AI and why factual accuracy, ethics, and safety matter in real deployments.

  • Recognize and manage AI hallucinations, bias, fairness issues, and technical limitations.

  • Understand the genuine limitations of LLMs and the practical workarounds to overcome them.

  • Discover how Generative AI is disrupting search and reshaping how people find information.

  • Explore the path toward Artificial General Intelligence (AGI), plus future job trends, certifications, and career opportunities in Generative AI.

Course Highlights

  • Beginner to confident — go from zero AI knowledge to genuinely capable, with no coding, maths, or prior experience needed.

  • The full Generative AI picture — understand AI, ML, deep learning, and how LLMs actually work, all explained in plain English.

  • 15+ prompt engineering techniques — master chain-of-thought, few-shot, RGC, perspective, comparative, reverse prompting, and more to get consistently great results.

  • The right tool for every task — text, image, audio, video, and code generation tools, plus when and how to use each.

  • Advanced concepts made simple — embeddings, fine-tuning, RAG, and Agentic AI broken down without the jargon.

  • Packed with hands-on demos — AI meeting notetakers, email drafting, marketing headlines, coding with GitHub Copilot, and image/video with Amazon Nova.

  • Real-world business use cases — see how Generative AI is applied across marketing, retail, and software development.

  • Responsible AI built in — learn to spot and handle hallucinations, bias, safety issues, and the real limits of AI.

  • Future-focused & career-ready — explore how AI is disrupting search, the path to AGI, and the jobs and certifications opening up.

  • Practical, copy-and-use skills — finish with a prompt toolkit and real abilities you'll use every day, not just theory.

Recommended For

Non-technical professionals — marketers, managers, HR, and sales who want to use AI at work without coding.

Complete beginners — curious about AI and want one clear, jargon-free starting point.

Entrepreneurs & freelancers — who want to work faster and do more using AI tools.


After Taking This Course

  • A solid understanding of what Generative AI is and how it actually works.

  • The ability to confidently use ChatGPT and other AI tools in daily work and life.

  • Mastery of 15+ prompt engineering techniques to get consistently great results.

  • Clear knowledge of LLMs, embeddings, fine-tuning, RAG, and Agentic AI — without the jargon.

  • The skill to pick the right AI tool for text, image, audio, video, or code tasks.

  • A ready-to-use personal prompt toolkit you can apply immediately.

  • Practical experience from real, hands-on demos you can copy and reuse.

  • The know-how to apply AI to real business tasks in marketing, retail, and software.

  • An understanding of Responsible AI — handling bias, hallucinations, and safety.

  • Career-ready insight into AI trends, certifications, and job opportunities.

What You’ll Learn

  • Learn what Generative AI is, how it evolved, and why it's such an in-demand skill today.

  • Learn the difference between AI, Machine Learning, Deep Learning, and Generative AI.

  • Learn how Large Language Models (LLMs) work — next-word prediction, embeddings, and fine-tuning.

  • Learn how RAG and Agentic AI work, and how they differ from standard Generative AI.

  • Learn to use the right tools for text, image, audio, video, and code generation.

  • Learn 15+ prompt engineering techniques, including chain-of-thought, few-shot, RGC, and reverse prompting.

  • Learn to generate ideas, marketing copy, client emails, and content at scale with AI.

  • Learn to apply Generative AI to real business use cases in marketing, retail, and software development.

  • Learn Responsible AI — handling hallucinations, bias, fairness, and safety concerns.

  • Learn how AI is disrupting search, plus the path to AGI and career opportunities in Generative AI.

Recommended for
these people

Who is this course right for?

  • Complete beginners who are curious about AI and want a clear, jargon-free starting point.

  • Students and recent graduates who want to add in-demand Generative AI skills to their résumé.

  • Working professionals who want to use AI tools to save time and boost everyday productivity.

  • Marketers and content creators who want to generate copy, ideas, and campaigns faster.

  • Business owners and entrepreneurs looking to apply AI to real tasks in their business.

  • Managers and team leaders who need to understand AI to guide and upskill their teams.

  • Writers, bloggers, and copywriters who want to use AI as a creative and drafting partner.

  • Software developers and aspiring coders curious about AI-assisted coding with tools like GitHub Copilot.

  • Designers and creatives interested in AI image, audio, and video generation.

  • Sales and customer-support professionals who want to draft emails and responses more efficiently.

  • HR and recruitment professionals exploring how AI can streamline their workflows.

  • Freelancers and consultants who want to offer AI-powered services to clients.

  • Educators, trainers, and coaches who want to understand and teach Generative AI concepts.

  • Analysts and knowledge workers who want to speed up research, summarizing, and reporting.

  • Career switchers exploring new opportunities in the fast-growing field of Generative AI.

  • Non-technical professionals who want to understand AI without learning to code.

  • Anyone who has used ChatGPT casually and wants to use it properly and effectively.

  • Teams and organizations wanting a shared, practical foundation in Generative AI.

  • Lifelong learners who want to stay current with one of today's most important technologies.

  • Anyone who wants to understand prompt engineering, AI tools, and responsible AI in one place.

Need to know before starting?

  • No prior experience with AI, machine learning, or Generative AI is required — this course starts from the very basics.

  • No coding or programming knowledge is needed; all concepts are explained in plain, non-technical language.

  • No data science, statistics, or mathematics background is required to follow along.

  • A computer (Windows, Mac, or Linux) or even a tablet with a stable internet connection.

  • A modern web browser such as Chrome, Edge, Firefox, or Safari.

  • A free ChatGPT account (OpenAI) to follow the hands-on demos and practice.

  • Willingness to create free accounts on a few AI tools used in demonstrations (most have free tiers).

  • Basic computer skills — using a browser, typing, and navigating websites.

  • Comfort reading and writing in English, since most AI tools and prompts are demonstrated in English.

  • No paid subscriptions are mandatory — free versions of the tools are enough to complete the course.

  • No prior knowledge of prompt engineering is expected; you'll learn it step by step from scratch.

  • An open, curious mindset and a willingness to experiment with new tools.

  • Suitable for complete beginners, students, and non-technical professionals alike.

  • Helpful (but not required): basic familiarity with common office tools like email, documents, or spreadsheets.

  • Optional but useful: a GitHub account to follow the code-generation demo with GitHub Copilot.

  • No specialized software needs to be installed — the tools used are web-based.

  • A note-taking method (digital or paper) to capture prompts, techniques, and ideas as you learn.

  • Readiness to set aside regular practice time, as Generative AI is best learned by doing.

  • No specific industry or job-role background is needed — the skills apply across all fields.

  • Just bring enthusiasm to learn how to use AI tools effectively in your work and daily life.

Hello
This is Tanmoy Das

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Tanmoy Kr. Das is an IIM MBA alumnus and a seasoned digital marketing professional with over 18 years of experience. An ex-Google employee, he is widely known for his expertise in digital marketing, artificial intelligence, and online business creation.

As an acclaimed educator and corporate trainer, Tanmoy has empowered over 200,000 students and professionals across the globe. His teaching spans multiple domains — from Google Ads, Meta Ads, and SEO to AI tools like ChatGPT, Gemini, Copilot, and Midjourney, as well as strategies to build and monetize online businesses.

Celebrated for his ability to simplify complex concepts into actionable insights, Tanmoy continues to inspire learners and entrepreneurs to leverage technology for sustainable growth and success in the digital era.


Tanmoy Kr. Das는 IIM MBA 출신의 디지털 마케팅 전문가로, 18년 이상의 풍부한 경력을 보유하고 있습니다. 전 구글 직원으로 그는 업계 내에서 디지털 마케팅, 인공지능 (AI), 온라인 비즈니스 구축 분야의 탁월한 전문성을 인정받고 있습니다.

교육자이자 기업 트레이너로, Tanmoy는 지금까지 전 세계 20만 명 이상의 수강생들과 전문가들에게 실질적인 성장을 이끌어왔습니다.

그의 강의는 Google Ads, Meta Ads, SEO부터 ChatGPT, Gemini, Copilot, Midjourney와 같은 AI 도구 활용, 그리고 온라인 비즈니스 구축 및 수익화 전략에 이르기까지 폭 넓은 영역을 아우릅니다.

 

복잡한 개념을 누구나 이해할 수 있도록 실용적인 인사이트로 풀어내는 능력으로 유명한 Tanmoy는, 디지털 시대에 기술을 활용해 지속 가능한 성장을 이루고자 하는 학습자와 창업가들에게 꾸준히 영감을 주고 있습니다.

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64 lectures ∙ (4hr 12min)

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