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How to Read Marketing Data for People Who Find Data Difficult: From CPM to ROAS

Advertising numbers, Ads Manager screens, and data-filled marketing reports—you can understand them if you know how to divide. We’ll follow, one by one with hand-drawn illustrations, the numbers generated along the customer’s journey from seeing an ad to making a purchase.

9 learners are taking this course

Level Beginner

Course period 3 months

Digital Marketing
Digital Marketing
Google Analytics
Google Analytics
Performance Marketing
Performance Marketing
Data literacy
Data literacy
GA4
GA4
Digital Marketing
Digital Marketing
Google Analytics
Google Analytics
Performance Marketing
Performance Marketing
Data literacy
Data literacy
GA4
GA4

What you will gain after the course

  • In an interview, you can understand the question “Is a 200% ROAS considered good?” and answer it immediately with a number.

  • I can understand marketers’ jargon, such as “The CTR is good, but the conversion rate is low,” and even ask follow-up questions.

  • When I receive the report, I can say, “The click value increased compared to last week, and the reason is the click-through rate.”

Recommended for
these people

Who is this course right for?

  • Marketing job seekers and career changers who get stuck when CPM or ROAS comes up in interviews or assignments

  • New hires and junior marketers who receive reports but don’t know what’s good about them.

  • Business owners, startup founders and planners, and solo sellers who can’t read agency reports or ad manager dashboards

Need to know before starting?

  • Being able to divide it is sufficient. You don’t need an advertising account or a GA4 account.

Hello
This is careersandbox

Not someone who has learned it, but someone who has done it!

Hello, this is Career Sandbox, a laboratory for safe and rapid growth.

We are all standing at a turning point in our careers.
New technologies emerge every day, and the things we need to learn continue to grow endlessly, yet it can feel overwhelming to figure out how to apply them to our own careers. Career Sandbox did not want to leave individuals to solve this uncertainty on their own.

We avoid lengthy curricula that simply have you follow the instructor’s directions, as well as exercises using only hypothetical data. Instead, we focus on the essential skills most needed in practice today, applying them to real products and services to create results you can confidently stand behind.

careersandbox-ai-career-education.png.webp

A course is not created solely from one person’s knowledge.

From hands-on work at major corporations to founding startups, M&A, and 20 years of planning and marketing experience—leaders who have worked on the front lines and delivered results share their real-world experiences and lessons learned.

  • Kim Na-young (CEO) | 20-year planning and marketing professional She is a veteran planner and marketer who has led hands-on work for 20 years across key areas of education, employment, and marketing at Hackers, Incruit, i-boss, and other companies.

  • Choi Ki-young (CAIO) | AI & AX (AI Transformation) Expert He has firsthand experience ranging from working at Samsung and Hyundai to founding Growth School and completing an M&A (acquisition). He researches and implements ways to maximize productivity and efficiency in every task through AI and take businesses to the next level.

  • Kim Min-tae (CMO) | Performance & Growth Marketing Expert As a co-founder of Growth School, he is a hands-on growth marketing expert who drives numbers and growth based on his experience in the Strategic Planning Office at CCFM, a company with KRW 100 billion in revenue.

    careersandbox-brand-promise.png.webp

    💡 The Growth Approach Career Sandbox Aims for

    • ❌ Traditional approach: Simply following the instructor’s instructions / lengthy, drawn-out curricula / predictable experiments using fictional products and fictional data

    • ✅ Career Sandbox: Hands-on experience that goes beyond acquiring knowledge and can be applied directly to your career / Rapidly building the results you need by focusing only on the skills currently required in the workplace / Experimenting with real products and actual services to achieve results you can confidently present anywhere

    In an era changing at a frightening speed, freely assemble your own irreplaceable career edge inside the sandbox!

🙋‍♂️ Learn More and Inquiries

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