How Sales Engineers (SEs) Work

"Simply knowing technology well does not make you a good sales engineer." Understanding customers’ problems, connecting technology to business value, and exerting influence between sales and development are the core responsibilities of a sales engineer. In this course, drawing on more than 20 years of B2B software presales experience, I will systematically share practical know-how on customer meetings, requirements analysis, demos, PoCs, proposal strategies, and internal collaboration. Learn the work frameworks and mindset of a sales engineer that you can apply immediately in practice.