How Restaurant Content Becomes a Business: Practical Strategies for Local Creators

This course focuses on practical case studies on how to create opportunities for transactions and monetization without necessarily investing large sums of money when capital is scarce or the business direction is unclear. This lecture summarizes the standards learned through hands-on experience in distribution, wholesale, K-beauty exports, buyer proposals, group buying, influencer collaborations, content marketing, and business development. We will examine why even good products or ideas often fail to lead to actual transactions and profits. From a practical perspective, we explain how to propose products, who to sell to, which channels to utilize, and how to structure deals. Many people get stuck in the process of connecting a good product or idea to actual sales and revenue. Execution often stops because people don't know who to pitch to rather than what to sell, where to find clients, which distribution channels to choose, how to set supply prices and commissions, or how to scale the business after the first sale. Over the past 12 years, I have also experienced numerous trials and errors while working in online wholesale, consumer goods distribution, exports, and business development. I found overseas clients starting with zero buyers, negotiated supply terms with manufacturers, expanded online sales channels, and connected influencers with sellers. I have personally experienced why good products don't sell, why customers don't come even after spending on advertising, why proposals are rejected, and how deals fall apart in the middle of the process. This course does not just show successful results. I will explain, with real-life examples, who I contacted first, what I proposed to the other party, under what conditions the deal was made, where problems arose, and how I restructured the approach after failure. The following topics will be covered continuously: I will introduce the process of discovering buyers and creating deals while exporting K-beauty products to the African market, methods for operating online wholesale and distribution channels, business development practices for finding and proposing to new clients, and local creator strategies for expanding restaurant accounts into sponsorships, paid production, and corporate advertising. We will also cover the structure of group buying brokerage, how to prepare influencer group buys, the process of connecting products with sellers and designing supply prices, commissions, and settlement terms, how to enter welfare malls and closed malls, and how to source products suitable for the market and propose them to manufacturers and distributors. Furthermore, we will discuss how to convert content from simple views into revenue, marketing cases that improve the advertising costs and promotional structures of small businesses, and the realistic decisions made to normalize business after experiencing sales declines, severed deals, relationship conflicts, and failures. I also plan to share the process of developing inconveniences discovered in consulting and business development into patents, MVPs, and new services and business models. The purpose of this lecture is not to deliver a business formula that looks like a "correct answer." It is to show the structure where actual transactions are created by discovering recurring problems in the market and connecting the people, products, content, and distribution channels that can solve those problems. Students can learn the criteria for re-evaluating their own products, experiences, networks, and local resources, and determining to whom and in what way they should propose them. We will look together at the process of turning vague ideas into actionable proposals, connecting those proposals to collaboration and sales, and developing small transactions into repeatable revenue models. I hope this serves as a realistic starting point that can be applied immediately in the field, not only for those starting a business for the first time but also for those who already have products or clients but are unable to expand to the next level, and those who want to turn their experience into a new revenue model.

This course focuses on practical case studies on how to create opportunities for transactions and monetization without necessarily investing large sums of money when capital is scarce or the business direction is unclear. This lecture summarizes the standards learned through hands-on experience in distribution, wholesale, K-beauty exports, buyer proposals, group buying, influencer collaborations, content marketing, and business development. We will examine why even good products or ideas often fail to lead to actual transactions and profits. From a practical perspective, we explain how to propose products, who to sell to, which channels to utilize, and how to structure deals. Many people get stuck in the process of connecting a good product or idea to actual sales and revenue. Execution often stops because people don't know who to pitch to rather than what to sell, where to find clients, which distribution channels to choose, how to set supply prices and commissions, or how to scale the business after the first sale. Over the past 12 years, I have also experienced numerous trials and errors while working in online wholesale, consumer goods distribution, exports, and business development. I found overseas clients starting with zero buyers, negotiated supply terms with manufacturers, expanded online sales channels, and connected influencers with sellers. I have personally experienced why good products don't sell, why customers don't come even after spending on advertising, why proposals are rejected, and how deals fall apart in the middle of the process. This course does not just show successful results. I will explain, with real-life examples, who I contacted first, what I proposed to the other party, under what conditions the deal was made, where problems arose, and how I restructured the approach after failure. The following topics will be covered continuously: I will introduce the process of discovering buyers and creating deals while exporting K-beauty products to the African market, methods for operating online wholesale and distribution channels, business development practices for finding and proposing to new clients, and local creator strategies for expanding restaurant accounts into sponsorships, paid production, and corporate advertising. We will also cover the structure of group buying brokerage, how to prepare influencer group buys, the process of connecting products with sellers and designing supply prices, commissions, and settlement terms, how to enter welfare malls and closed malls, and how to source products suitable for the market and propose them to manufacturers and distributors. Furthermore, we will discuss how to convert content from simple views into revenue, marketing cases that improve the advertising costs and promotional structures of small businesses, and the realistic decisions made to normalize business after experiencing sales declines, severed deals, relationship conflicts, and failures. I also plan to share the process of developing inconveniences discovered in consulting and business development into patents, MVPs, and new services and business models. The purpose of this lecture is not to deliver a business formula that looks like a "correct answer." It is to show the structure where actual transactions are created by discovering recurring problems in the market and connecting the people, products, content, and distribution channels that can solve those problems. Students can learn the criteria for re-evaluating their own products, experiences, networks, and local resources, and determining to whom and in what way they should propose them. We will look together at the process of turning vague ideas into actionable proposals, connecting those proposals to collaboration and sales, and developing small transactions into repeatable revenue models. I hope this serves as a realistic starting point that can be applied immediately in the field, not only for those starting a business for the first time but also for those who already have products or clients but are unable to expand to the next level, and those who want to turn their experience into a new revenue model.

[Writing is a matter of 'structure', not talent!] Feedback from your boss saying they don't understand what you're trying to say despite your hard work, The cursor blinking for an hour in front of the monitor... All these problems are not because your writing skills are lacking. The single truth I realized while writing reports at the forefront of major corporations and the M&A investment market for 26 years, while simultaneously publishing five novels, is that "persuasion comes from structure, not sentences." This lecture solves your frustration by thoroughly combining business logic and narrative structure, rather than vague sentimentality. By incorporating the cold logic of capitalism and the insight of a novelist, I will completely transform your ordinary daily life into profitable content and your reports into overwhelming tools of persuasion.

Many office workers face the same problems when writing. -You worked hard on a report, but the conclusion is vague. -You wrote a long blog post, but people don't read it to the end. -You sent an email, but the recipient doesn't understand the core point. Most of these problems are not about writing skills, but about structure. Over 26 years at large corporations and investment firms, I have reviewed thousands of documents, including reports, business plans, and investment proposals, and discovered one fact: It is not the person who writes good sentences who writes persuasively, but the person who understands structure. This lecture series explains step-by-step: -How to turn professional experience into writing material -The structure of sentences that get read -The structure for designing an entire piece of writing In this session, [Overwhelm with Logic, Persuade with Emotion 2], based on the structures learned in the previous lecture, you will learn how to apply: -The structure of good writing -Three-act structure writing -How to turn experiences into content to actual writing. In other words, it is a lecture that moves you: -From the stage of understanding structure -To the stage of actually writing using that structure.

It encompasses the discernment to deliver appropriate content in various situations and capture the attention of rapidly changing consumers, along with strategies for confronting and adapting to change.

You can systematically acquire the extensive branding practices from A to Z. You can learn about branding activity strategies such as internal and external branding, as well as in-depth coverage of the detailed elements of brand core, brand verbal, and visual identity that constitute the brand identity.

Let's master the background, strategy, specific examples, and methodology of storytelling, a marketing methodology that is even more effective during a recession.

Why is it that even after writing a great report, a decision still isn't made? It’s not because your persuasion is lacking. It’s because the structure is weak. In this lecture, we will use the F.O.C.E. framework to design a document structure that makes it "impossible for executives to avoid" making a decision. Fix the subject of judgment with Frame, Specify the cost of indecision with Obligation, Eliminate alternatives with Convergence, And show the scene of implementation with Execution Image. Learn how to apply pressure through structure, not just persuasion.

[Problem-Solving Q&A with McKinsey Alum Jaesung Kim: We'll Solve Your Problems Together] Required! Prerequisite Course: Problem-Solving & Research Masterclass with AI by McKinsey Alum Jaesung Kim https://inf.run/LmvrD 'Forget theory-only lectures!' A magical solution video that solves real practical problems instantly on the spot! This is a video series where Jaesung Kim, a McKinsey alum and AI expert, meets with individuals one-on-one in a Q&A format to structure and solve your problems. From career paths and minor concerns to massive topics like AI that's shaking the world and improvement directions for entire industries! Videos will be uploaded in a format where each episode can be purchased individually. Paid course students will have the opportunity to participate through quarterly drawings of selected participants! (The more diverse courses by Jaesung Kim you take, the higher your chances of winning!) [Concept] This is a one-on-one Q&A format where an industry expert and strategy expert meet to approach the answer together. Participants have been extremely satisfied. (You can see and hear this in their testimonials!) The key to this video series is that strategy expert Jaesung Kim doesn't receive the topic in advance, but through strategic questioning and answering, they get closer to the solution together. Without relying on intuition and experience, but based on strategy and structuring, experience the magical solution that naturally makes you go "This actually works?" hahaha The free version (~10 minutes) will be available to everyone, and the full version will be available to Inflearn course students or YouTube channel [Jaesung Kim's Problem Solving] 'Premium Membership' subscribers. If you'd like to participate, please send an email to jaesung_kim@jcurvepartners.ai with the subject line [Coffee Chat Application] In the email, please include your name, age, contact information (mobile number), occupation and years of experience (students are welcome), detailed reasons for applying, and attach a screenshot of your enrollment in Jaesung Kim's Inflearn courses. Winners will be contacted. (Personal information of non-winners will be immediately discarded after 3 months) When appearing in the video, using a pseudonym or not revealing your company name is possible, but if you wish for face blurring, voice modulation, or other modifications, participation is not possible. By consenting to video recording, you are considered to have agreed that the video may be reprocessed and used on Inflearn and Jaesung Kim's YouTube channel.

We provide an easy understanding of the concepts and principles of generative AI from a humanities perspective, including literature, film, music, and history, while exploring the cultural impacts and life changes AI will bring. We offer practical insights and strategies on how individuals and companies should respond and prepare for the AI era.

How to Get on the New Release Bestseller List on Amazon by Self-Publishing

This course is a practical, hands-on training program designed to secure the core competency of ISO 9001 Quality Management Systems: "Internal Auditing." 1. Requirement Analysis: Key guides for each ISO 9001:2015 clause 2. Process Learning: Mastering the entire process from audit planning and execution to result reporting We cultivate internal audit experts who drive continuous organizational growth beyond mere certification compliance.

This course is for everyone who needs writing that sells.

There's a reason celebrities seek out video editors.

After attending a 30-minute lecture, you can decorate your own Instagram feed and receive sponsorship!

"I worked so hard on this, why on earth isn't anyone watching?" Do you relate? Selfish Club felt the same way. From the Selfish Membership to the GTA Project, the more things we wanted to promote, the more boring Selfish Club's content became... Wait, but we probably aren't the only ones facing this struggle, right? "Let's go through more trial and error and do the heavy lifting ourselves." We decided to find out firsthand what exactly makes 'viral content' different. To save you time and money, we're going to share every single strategy and insight we've gained from doing the hard work ourselves!

Do you feel stuck when you try to write, or lose your way and fail to finish once you start? This course covers how to: - Organize your thoughts into a structure - Complete a draft in just 10 minutes - Create writing that is read to the end and remains persuasive Whether it's an email, report, blog post, or content, the format may differ, but the structure remains the same. Combining 26 years of corporate reporting experience with the experience of writing full-length novels, I provide a writing system designed with logic and persuaded through emotion.

The 10 Steps to Self-Branding doesn't tell you to 'take action right now!' It gives you insight into how to turn a frustrating and daunting reality into valuable time for the future! You can gain a sense of how to grow deeply and build authenticity in your own field, not the goals and standards set by the world.

Many people think of writing as a realm of talent or inspiration. However, after analyzing thousands of reports in corporate settings over 26 years, I discovered one fact. Writing is not about talent; it is about structure. In this lecture, I will show you how to apply the logical structure of reports—an essential skill for professionals—to your writing so that anyone can create pieces that read logically. By utilizing the core structures of a report: Problem → Analysis → Conclusion Situation → Evidence → Decision You can persuasively write anything, from blog posts and columns to essays and content pieces. Furthermore, in the latter half of the lecture, we will practice applying this structure to actual writing, following the process of: Experience → Structure → Message → Completed Piece. Through this lecture, you will transform writing from a daunting task into a **"process of designing with structure."**

The real reason your report isn't getting approved isn't because the executive is busy. It's because there is no decision within the document. In this lecture, we cover: - Sentence structures where responsibility disappears - Expression habits that cause delays in judgment - Points where the decision-maker becomes blurred - How to rearrange documents based on an executive's flow of judgment After taking this course, you will be able to pinpoint exactly where the "decision has stalled" in your report.

It provides step-by-step guidance through the entire startup process, from idea generation and business model development to monetization through feasibility validation and investment attraction strategies.