To understand consumers and improve business direction,
GA4 is a necessity, not an option—get it all at once! 📝
GA4
With the termination of UA (Universal Analytics) services in July 2023, data collection will only be possible through GA4. If you implement GA4 at the time UA ends, you won't be able to check previous data, so it is necessary to adopt it in advance to accumulate data. In particular, unlike UA, which aggregates data based on sessions, GA4 measures data based on events and their parameters, allowing for deeper analysis through explorations rather than just standard reports.
In the case of offline stores, you can visually see which customers go through what journey to finally purchase a product, allowing you to immediately execute marketing for your flagship items. However, in the continuously growing online market, it is impossible to directly see the journeys of customers who are actively consuming.
Google Analytics 4, which uses event-based data from websites and mobile apps, allows you to gain campaign performance and insights easily by understanding the customer journey online in detail. In other words, GA4 is not just a tool for analyzing data, but a tool for understanding consumers and improving business direction.
However, if you try to start from scratch, unlike the simple-to-operate UA, you may end up wasting precious data because you don't know how to handle everything from basic GA4 settings to external data integration, data utilization, and visualization. Therefore, through this course, IT Magnet will provide you with the 'eyes' of the online market, enabling you to collect log data in GA4, analyze funnel-centered customer data, and improve your campaigns.
Events? Logs? Dimensions? GA4 terminology and features might still feel unfamiliar! In this course based on the latest version of GA4, you will learn everything from the evolution of GA to basic functions and setup methods.
Since the practice sessions use a Google demo account, anyone can learn even without a corporate website or customer data. Those implementing GA4 in-house without a developer can also easily learn how tracking codes operate and collect data through a simple, uncomplicated process.
In GA4, you can manually implement events tailored to your business in addition to the events automatically measured by Google. We introduce how to track events using Gtag.js and make it easy to check e-commerce data.
By defining custom events, you can understand how your customers behave and where they come from within your website/app, allowing you to gain meaningful insights.
You can design GA4 custom reports perfectly tailored to your company and organization, and derive insights by specifying segments from your desired perspectives.
Explore inflow paths through funnel analysis—from 'viewing a product and adding it to the cart to proceeding with payment and making the final purchase'—and verify your hypotheses firsthand through segment analysis reports. By utilizing GA4's greatest strength, the predictive feature, you can enhance your ability to set business goals and prepare for various issues.
How does the performance of this marketing campaign compare to the previous one? Which marketing channel had the highest contribution in the process of purchasing customers moving from other websites to our site/app?
After learning about GA4's attribution models, calculate the conversion contribution of inbound channels based on machine learning. You will find the answers to which channels and touchpoints to focus on and how to distribute your marketing budget.
#1
Tistory GA4
Acquiring Analysis Data
#2
Utilizing Machine Learning Insights
Reports
#3
Tracking Ecommerce
Events
#4
Create your own reports in a flash
with exploratory data analysis
#5
Analyzing channel contribution
with conversion path reports
Q. Do I need prior knowledge of Google Analytics?
You can fully follow along even without prior knowledge! It is designed so that even those introducing GA4 for the first time can use it in practice immediately, and we will guide you step-by-step through important basic settings and integration methods during the initial setup.
Q. Are there any requirements or prerequisites for taking the course?
Since this is a practice-oriented course, it is recommended to have a dual monitor or an extra device to separate the lecture screen from the practice screen.
Q. I am a beginner who has never done data analysis before; will I have any trouble taking the course?
Yes, it's perfectly fine even for beginners! Through simulations, anyone can learn how to look at data and which segments to use for hypothesis testing.
🌀 Please check before taking the course!
It was very good
It's great because it explains things quickly and easily.
It's still early in the course, but you explain things so clearly and easy to understand!! I think this is the perfect course for GA4 beginners!
Easy and detailed GA4 course is great.
It was good for getting started with GA4~
