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Final Word! Brand Marketing - The Art of Brand Marketing from a 23-Year CMO

With over 23 years of experience and know-how, we are confident that we are the best brand marketing class in Korea.

(3.0) 1 reviews

7 learners

  • rkwriter
브랜드-마케팅
마케팅
Contents Marketing
Digital Marketing
Branding

What you will gain after the course

  • Practical branding strategy through abundant, up-to-date domestic cases

  • Branding strategy based on market conditions and location

  • The Key to Brand Marketing That No One Tells You About

How is your brand doing?

There are two types of brands in the world: successful brands and failed brands.

In a fiercely competitive environment, successful brands achieve sustained revenue growth and brand longevity, while failed brands cease to exist altogether.

In this situation, what is absolutely necessary to create a successful brand is "branding".

In [Complete! Branding and Brand Marketing], you'll learn these things!


We clearly teach you the A to Z of branding and brand marketing from basics to practice to create a successful brand.

1) Core Skills of Branding and Brand Marketing

- Brand marketing A to Z that you need to know, with all the unnecessary fluff removed

- Brand Hierarchy Utilization Methods That No One Tells You About


2) Analysis of Failure and Success Cases

- Focus on rich and realistic domestic cases
- Analysis of the causes behind successful and failed brands that other classes don't tell you about



3) Branding Methods Based on Competition and Market Conditions

- Branding methods that vary depending on market position (leading brand vs. challenger brand)

- The Art of Brand Marketing Through Marketing Communications



4) The Art of Brand Marketing That No One Tells You About

- How to win in competition by delivering new brand value to consumers

- Techniques for brand marketing through various methods such as packages and event promotions


No prior knowledge required.
From beginners to working professionals-
From startups to SMEs and large corporations-
From basics to core essentials-
Content that no one else tells you
explained in the easiest way possible.
This class will be your definitive guide
to branding and brand marketing.

Perfect for these people!

Startups and SMEs
struggling with branding and brand marketing

Brand marketers and managers
who want to achieve results

through proper brand marketing

For those who need proper knowledge and information from the basics
Brand marketing beginners and job seekers

Disappointed by brand marketing classes with obvious content
All content marketers

[[SPAN_1]]✍[[/SPAN_1]] [[STRONG_2]][[SPAN_3]][종결! 브랜딩과 브랜드 마케팅] 클래스만의 [[/SPAN_3]][[SPAN_4]]특장점[[/SPAN_4]][[/STRONG_2]]

Branding techniques that are never taught anywhere else

A compilation of 23 years of expertise
Korea's only branding & brand marketing class


Boost Your Branding Performance!

For beginners as well as brand marketing professionals,
structured with content that anyone can easily understand

Bring your brand to life!

Not a brand that disappears for failing to win consumers' choice,
but sharing methods to create a brand that receives continuous love


Let me introduce myself.

A CMO with 23 years of experience teaches you everything about content marketing from A to Z!

5 years? 7 years? 10 years? Team leader? No.

I have worked at both international and domestic brand companies and marketing agencies for over 23 years, successfully leading marketing for various brands. As a CMO, I will teach you directly.

[ Representative Project Execution Brands ]


[ Representative Works ]

-Understanding Brands and Branding Through Advertising


-Marketing Strategies for Startups: Best Seller


Recommended for
these people

Who is this course right for?

  • Branding and Brand Marketing Beginners and Professionals

  • CEOs and executives of startups and small and medium-sized businesses who find brand marketing difficult

  • Those who were disappointed with existing branding and brand marketing classes

Hello
This is

92

Learners

6

Reviews

4.2

Rating

6

Courses

안녕하세요. 여러분에게 도움이 되고 싶은

CMO 출신 마케터이자

10권 이상의 책을 출간한 작가 rkwriter입니다.

23년 이상을 광고·마케팅 분야에 몸담으면서 수많은 프로젝트를 성공적으로 만들며 독보적인 전문성을 쌓았습니다.

제가 이런 결과를 만들 수 있었던 이유는 다양한 분야에 대한 독서를 통한 통찰력, 그리고 다양한 글쓰기 경험을 통한 종합적 사고력 배양이 밑바탕이 되었습니다.

이제 이런 저의 다양하고 풍부한 경험을 바탕으로 여러분에게 도움이 되는 클래스를 계속 만들고 있습니다.

 

▣ 홈페이지: rk의 블로그

콘텐츠 연구소: RK의 글스토랑 (네이버 프리미엄 콘텐츠)]

▣ 저서: (여행 에세이) 그곳에서 너를 발견했다, 영화를 보고 나서 우리가 하는 말, 그날의 한 끼, 나만의 차별화된 글쓰기, 직장인을 위한 가장 현실적인 재테크, 스타트업을 위한 마케팅 전략, 캐리어 끌고 동남아로 가출하다, 나는 정말 사랑했을까, 예지몽 X, 광고로 보는 브랜드와 브랜딩 등

 

Curriculum

All

9 lectures ∙ (1hr 48min)

Course Materials:

Lecture resources
Published: 
Last updated: 

Reviews

All

1 reviews

3.0

1 reviews

  • lse0417님의 프로필 이미지
    lse0417

    Reviews 1

    Average Rating 3.0

    3

    67% enrolled

    광고가 나올때 소리가 갑자기 커져서 시청에 조금 불편함이 있었습니다~ 볼륨을 일정하게 유지하면 좋을 것 같아요~~

    • rkwriter
      Instructor

      좋은 말씀 고맙습니다.

$45.10

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