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[Big Data Analysis Engineer] Learning Association Rule Mining with R: The Apriori Algorithm and Practical Market Basket Analysis

Learn the core principles of association rule mining by implementing the Apriori algorithm from scratch using 48,842 records of real census data. Extract meaningful rules by adjusting support and confidence, then create scatterplot, network, and grouped matrix visualizations with the arulesViz package. Master practical data mining techniques you can apply right away, from market basket analysis to developing cross-selling strategies. Related certification: Big Data Analysis Engineer Subject: Big Data Modeling

1 learners are taking this course

Level Basic

Course period 3 months

R
R
apriori
apriori
visualisation
visualisation
Engineer Big Data Analysis
Engineer Big Data Analysis
R
R
apriori
apriori
visualisation
visualisation
Engineer Big Data Analysis
Engineer Big Data Analysis

What you will gain after the course

  • Association Rule Extraction from Large-Scale Transaction Data Using the Apriori Algorithm and Filtering Based on Support and Confidence

  • Practical Workflow for Rule Mining, Sorting, and Subset Selection Using the R arules Package

  • Interpret rule patterns and derive insights using three visualization techniques in arulesViz

  • Association Rule Analysis in R: From Rule Extraction to Visualization with the Adult Dataset

  • From 169 Rules to 52 Key Ones: Practical Apriori Association Rule Analysis

  • “Learning Association Rule Analysis in R (Apriori): How to Read Rules Without Being Misled by the Numbers”

Solve the problem of being overwhelmed by hundreds of rules and not knowing where to start. Learn how to adjust thresholds and sort the results to isolate the key rules.

Recommended for
these people

Who is this course right for?

  • Marketing, distribution, and service planning professionals who need to build market basket analysis and product recommendation systems.

  • A beginner in data analysis who knows basic R syntax and wants to develop practical data mining skills.

  • Statistics and data science students who have learned association rule theory but struggle to interpret and visualize real-world data.

Need to know before starting?

  • Experience with basic R syntax and data frame manipulation

  • Data Analysis Concepts and Fundamentals of Descriptive Statistics

  • Familiarize yourself with how to install RStudio and packages.

  • Pre-study in Big Data Modeling for those preparing for the Big Data Analysis Engineer certification.

Hello
This is aha30005480

Career Verified

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Data Analysis · AI Specialist Instructor

  • Delivered numerous data analysis and statistics training sessions for companies and public institutions

  • Full-time instructor for the Big Data and AI program at a vocational training institute

  • An expert in data analysis, statistics, and social research practice and education

  • Hands-on courses in data analysis and statistics using SPSS, R, and Python

  • Courses for the Social Research Analyst and Big Data Analyst certification exams

  • Books: Data Scientist Series Steps 1–4, Building Big Data for AI Analysis (Structured and Unstructured Korean Data), Social Research Analyst Level 2 Written & Practical (Written Response), Data Analysis Tool R Fundamental


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Curriculum

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6 lectures ∙ (18min)

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