Meta Ads Beginner Class - Facebook and Instagram Advertising

Meta Ads, now an essential part of performance marketing,
cannot deliver efficient results if you do not understand its account structure and core principles, and your advertising budget will simply be wasted.

That’s why we prepared this course. This course covers everything from the fundamentals of performance marketing to how Facebook and Instagram Meta Ads machine learning works, hands-on pixel integration using GTM (Google Tag Manager), and funnel metric analysis, making it an introductory course on Meta Ads.

Start setting up and analyzing the performance of Meta ads, which used to be difficult and complex, in the easiest and most intuitive way!

This is a three-step process covering the essentials of ad management, from required Meta Ads account setup to budget allocation and funnel building.

💻 Hands-on setup practice working directly with Meta ads

There is a significant difference between studying the theory of Meta advertising and actually clicking through the Ads Manager interface yourself. If you are not familiar with setting up and managing Meta ads in practice, it is difficult to apply even a thorough understanding of the concepts to real-world work. This course goes beyond simply delivering theory and focuses on hands-on practice, guiding you through clicking along on the actual interface to build an advertising infrastructure.

👨‍🏫 Instructor Introduction

• CEO of Wegrowth, a Global Growth Marketing Agency

• Hannam University Digital Marketing · Data Analytics Instructor

• Likelion Co., Ltd. KDT Growth Marketing Bootcamp Lead Instructor

  
  

• Korea SMEs and Startups Agency Online Export · Global Marketing Instructor

• Instructor for the AI Brand Marketing Training Program, Busan IT Promotion Agency

• From 2023 to 2026, provided consulting to approximately 150 companies and trained more than 1,800 marketing professionals.

📚 Course Structure

Section 1. Performance Marketing
Learn the key concepts of performance marketing and the main performance metrics. You will learn the basics of comparing and analyzing advertising efficiency based on data.

Section 2. Meta Ad Account Setup
Learn how to configure your account initially to prevent it from being suddenly deactivated or suspended. Prevent the most common mistakes made during the initial setup, including errors such as duplicate charges.

Section 3. Meta Ads Account Structure
Understand the three-level structure of Meta Ads, connecting personal accounts, business portfolios, and ad accounts. Learn how to configure payments to avoid double currency conversion fees and apply a 10% VAT exemption.

Section 4. Meta Pixel (Meta Pixel)
Learn the core functions of the Meta Pixel, which collects users’ purchase behavior data and serves as the basis for machine learning. Learn how to use the Chrome extension 'Meta Pixel Helper' to verify that data is being collected properly without any loss.

Section 5. Hands-on Meta Pixel Installation (Meta Pixel)
Learn how to install the Meta Pixel using Google Tag Manager (GTM) without making complex source code modifications. Integrate events directly and test their collection status.

Section 6. The Key to Running Successful Ads: Meta Ads Machine Learning
Understand how to design campaigns so Meta AI can find the optimal potential customers. Learn the specific budget allocation and structural improvement methods for addressing the system’s bidding competition formula, “Total Value,” and the “Learning Limited” issue.

Section 7. Meta Ads Campaign Structure
Learn the optimal ad account structure consisting of campaigns, ad sets, and ads. Learn the differences between the ABO method, which allocates a budget to each ad set, and the CBO method, which automatically distributes the budget based on performance, as well as the criteria for choosing between them depending on the situation.

Section 8. Traffic Campaign Setup Practice
Learn the difference between empty traffic that only generates clicks and leaves and actual site visits. Block unnecessary placements that only waste ad spend and set up an efficient traffic campaign.

Section 9. Funnel-Based Operational Metrics Management
Learn how to analyze the flow of metrics from ad impressions through to the final purchase. Establish practical criteria for evaluating ad creatives based on key metrics.

❓ Frequently Asked Questions Q&A