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Become a Luxury Sales Professional: 30 Years of B2B Sales, the Mindset of Practical Selling

How to Grow as a Sustainable Sales Talent in the AI Era: Practical Mindsets from a 30-Year B2B Sales Expert You've learned sales skills, but why are your results stagnant? Communication styles and techniques become outdated over time. Sustainable performance comes from a thorough mindset and professionalism as a salesperson. We present the living, 30-year practical mindset of CEO Park Ju-min, author of Korea's first B2B cold-calling sales book 《Promise》, winner of the 'Top 100 Salespeople Who Shined at Samsung Electronics' award, and selected as 'Korea's 229th Master Instructor.'

7 learners are taking this course

Level Beginner

Course period Unlimited

sales
sales
Strength development
Strength development
sales
sales
Strength development
Strength development

What you will gain after the course

  • The qualities of a salesperson that customers truly want: A 'knowledge sharer' rather than a 'seller'

  • Why Attitude Matters More Than Skill in Determining Performance

  • A perspective of realizing customer value through 'achievement' rather than 'performance'

  • A big idea to open new markets by tracing back to the customer's customer (B2B2C)

  • Boosting confidence to approach new market development with a CEO mindset (Little CEO)

  • The attitude that turns the sales I do into a 'luxury profession'

Become a 'Master Salesperson'
with a 30-year B2B sales expert 💼


Are you struggling with B2B sales all on your own?

Sales is always a job where you have to prove yourself with numbers. However, there aren't many opportunities to properly learn 'how to do it well.' It was the same for me.


Hello! I am Joo-min Park, CEO of Frontier Biz 👋

To professionalize corporate sales in Korea, I am writing and lecturing as a corporate sales education expert and Korea's first cold calling expert.

I started my first career in the Advertising Planning Team at Samsung Electronics in 1996, and following the IMF crisis, I was assigned to the sales department, leading to a sales career spanning nearly 30 years. For 12 years at Samsung Electronics, I faithfully served as an IT sales representative at the customer interface, handling distribution, direct sales, and solution sales. By specializing in new business development, which others often avoid, I was honored with the 'Top 100 Salespeople Who Shined at Samsung Electronics' award.

Afterwards, I served as a sales division head at an SME and as an entrepreneur, gaining extensive experience across various levels of sales as a practitioner, manager, and executive in both B2C and B2B sectors. Building upon these 20 years of field experience, I have spent the last 10 years researching world-class sales content and have authored five sales books, including 『Promise』, 『Compete with Real B2B Sales』, and 『Sales with a Different Class: They Sell Differently』. I have conducted training and coaching for numerous domestic and international companies, receiving the highest ratings at every company where I lecture.


These are the things I want to convey to you through this lecture.

1️⃣ I will show you 'Why expert sales is necessary now' through data.

Today, customers are more hesitant to purchase because their fear of messing up (FOMU) has become greater than their fear of missing out (FOMO). To overcome this, you must strengthen the sales representative's expertise rather than focusing solely on price or quality. I will explain in detail what kind of expertise customers are looking for, along with the recent changes in the purchasing environment.

2️⃣ We will help you accurately grasp the core concepts of successful B2B sales.

The difference between 'Wins' and 'Results', the essence of realizing customer value, the ability to provide selective information that customers want, trust capital built through skill, consistency, and sincerity, and even the types of sustainable sales representatives. We will change your perspective on sales through materials and data proven over 30 years in the field, pioneering sales cases from Samsung Electronics, and various practical sales know-how.

3️⃣ I will help you find confidence and vision in your work.

In B2B sales, you can work with confidence, vision, and enjoyment when you transform from a simple salesperson into a strategic sales marketer acting as a Trusted Business Advisor. I will explain the reasons for this in detail, along with supporting evidence.


Created with these people in mind 💁‍♂️

😢 I'm good at explaining the product, but I can't close the deal

You can explain the product fluently in front of customers, but you keep slipping up the moment it's time to sign the contract.

📌 Most of the time, a deal falls through not because of the price, but because of 'anxiety.' You will come to understand why a customer's anxiety spikes again at the moment of signing, and why a closer's mindset—maintaining focus until the result is achieved—is necessary.

😵‍💫 I'm afraid of new business development

I end up only managing existing customers and feel afraid to make the first call (cold call) to new ones. I feel anxious because it feels like I'm just stuck in the status quo.

📌 Maintaining the status quo is the greatest enemy of sales performance. Understand why you must step out of your comfort zone and gain the mindset to confidently engage in new business development.

🤔 I'm exhausted from only competing on price

In the end, it turns into a price war, and it feels like I'm being drained with nothing left over.

📌 What customers truly want is not a low price, but 'trust'. You will gain the perspective of why trust capital—built through skill, consistency, and sincerity—wins over price competition.


What you will gain from this course 💎

1. Your perspective on sales will change

Sales is not simply about selling a product, but about solving a customer's problem "better." You will gain the perspective of becoming a 'game changer' who shifts the customer's perception.


2. You will be able to identify which specific area of sales skills you need

The points where sales get stuck vary from person to person. Some struggle because they can't meet new customers, while others get as far as the meeting but fail to close the deal. Once you master the fundamentals of the mindset in this course, you will be able to self-diagnose which specific area of skills you need right now.

  • If you're not gaining new customers and are afraid of cold calling → New Business Development Competency (To be opened later)

  • If you are having meetings but they aren't leading to contracts → Sales Consultation Competency (to be opened later)

  • If you want to win in large deals and complex sales → Strategic Selling Competency (to be opened later)

This lecture is the starting point. Once you identify where you are getting stuck, it becomes clear what you need to learn next.



What will you learn? 📚

It is composed of three chapters.

Chapter 1.
Lead the changes in the purchasing environment and arm yourself as a true expert

Read the changing purchasing environment (FOMO→FOMU) and arm yourself with the 'knowledge-sharing' professional sales approach that customers want. We cover the challenger spirit, overcoming the status quo, the four types of sustainable sales representatives, and trust capital.

Chapter 2.
Prioritize Customer Value and Study the Customer's Customer

Understand the difference between 'Wins' and 'Results' and learn the essence of realizing customer value. Through practical examples of how to study the 'customer's customer,' learn the sales know-how of the top 1% high performers.

Chapter 3.
Pioneer New Markets with a CEO Mindset and Turn It into a Premium Profession

Learn the attitude of approaching new business development with the entrepreneurial spirit of a 'Little CEO,' and establish an unwavering professional philosophy as a salesperson by asking the question, 'Why do I do this work?'

Sharing based on actual cases experienced in the field

Rethinking the mindset based on clear definitions

I am sharing the feedback I have received while conducting corporate training so far.

The biggest takeaway was definitely being motivated to not give up and feeling that I can still do better. It made me want to challenge myself more, think deeper, and invest more time. - B2B Sales Training · Sales Representative

It was a lecture that provided sales strategy structures, along with the corresponding skills and mindset. I liked that it covered shifting perspectives, understanding the essence of sales, and resetting one's initial commitment. - B2B Sales Training · Product Planner

I used to think sales was one of the most undervalued professions, but this lecture was great for practical field application, covering the qualities of a professional salesperson, work processes, implementation plans, and attitudes. - B2B Sales Training · Sales Representative

It was a great lecture that strengthened the sales mindset and provided motivation, and the content would be beneficial for sales leaders to listen to together. I highly value the energetic delivery. -Corporate Training · Executive

Hello, I am Joo-min Park.

As a former IT sales representative at Samsung Electronics, I am a proven corporate sales training expert recognized by numerous domestic and international corporate clients, and Korea's first cold calling expert.
Having worked across large corporations, SMEs, and individual business sectors, I learned that 'sales is the act of connecting customers with value.'
I want to share that learning with you. 🤝

Recommended for
these people

Who is this course right for?

  • Sales representatives who have taken multiple skill lectures but whose performance remains stagnant

  • Salespeople who are wavering on "why I do this work"

  • A sales leader who feels lost on how to instill the right 'attitude' in their team members

  • Startup CEOs and solo entrepreneurs who want to build their mindset first

  • Those who want to grasp the 'essence' of B2B sales, proven on-site at Samsung Electronics

  • Those who want to learn sales properly, rather than through simple apprenticeship-style learning.

Hello
This is frontierbiz

Career Verified

I am writing and lecturing as a B2B sales education expert and Korea's first cold calling expert to professionalize corporate sales in Korea.

I started my first career in the Advertising Planning Team at Samsung Electronics in 1996, and after being assigned to the sales department following the IMF crisis, I have continued a sales career spanning nearly 30 years. For 12 years at Samsung Electronics, I faithfully performed retail, direct, and solution sales as an IT Sales Representative at the customer touchpoint. By specializing in new business development, which others tend to avoid, I was honored with the 'Top 100 Salespeople Who Shined at Samsung Electronics' award.

Afterward, I served as a sales division head at an SME and as an entrepreneur, gaining extensive experience across various levels of sales—from practitioner and manager to executive—spanning both B2C and B2B sectors. Building on these 20 years of field experience, I have spent the last 10 years researching world-class sales content and have authored five sales books, including "Promise," "Compete with Real B2B Sales," and "Sales with Distinction: They Sell Differently." I have conducted training and coaching for numerous domestic and international companies, consistently receiving the highest ratings from every organization where I lecture.

Youtube: https://www.youtube.com/@TV-np4yk

Linkedin: https://www.linkedin.com/in/jumin-park-94983a172/

Website: https://frontierbiz.com/

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