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Project & Product Management

The Complete Guide to AB Testing

Name: The Complete Guide to AB Testing
Price: 49500 KRW

As the popularity and interest in AB Testing explodes, we will introduce Korea's first AB Testing lecture right now!

(4.8) 17 reviews

266 learners

거친코딩

abtest

수학

통계

데이터분석

AB test

Statistics

Reviews from Early Learners

What you will learn!

A/B Testing Core Principles and Concepts
Essential Statistical Concepts for A/B Testing
A/B Test Mock Case Study

Isn't this your concern ?

🥲 I know A/B testing is important, but I don't know why I should do it or how to set it up .

🫠 If you are trying to get a job as a PO or DA, A/B testing experience is preferred , but there is no way to get the experience .

The biggest key point of this lecture! 🗝️

01. Make it as similar as possible to the actual work environment.
Indirectly experience A/B testing

02. Actual A/B test mock case
From design to final analysis

I recommend this to these people 💪

Design an A/B Test
POs that require decision-making

Analyze the results of A/B testing
DA that derives insights

A/B Testing indirectly
Job seekers or college students seeking experience

Learn things like this 📚

#1.
A/B Testing Core Fundamentals

We'll introduce the concepts and basic core principles you need to know before starting A/B testing, and share examples of excellent companies that are actually using A/B testing.

What is A/B Testing?
A/B Testing Corporate Case Studies
A/B Testing Basic Core Principles

#2.
Essential Statistics Concepts

We've collected only the essential statistical concepts needed for A/B testing.

Sample and Population, Sampling Method, P-Value, Confidence Interval
Chi-Square Test, Hypothesis Test, Type 1 & 2 Error

#3.
A/B Test Experiment Plan

We'll explain in detail how to write an experiment plan for actually running an A/B test.

How to Write an A/B Test Experiment Plan
Determining group size (minimum sample size)

#4.
Introducing Example Domains

To demonstrate a mock A/B Test case, we'll introduce a randomly created example app.

Introducing A/B Test Example Domains

#5.
A/B Test Experiment Topics 1 and 2

We will introduce two mock A/B test cases and explain everything from writing the experiment plan to deriving analysis results.

Create a 1-Pager
Interpretation of results

#6.
A/B Testing Precautions

I'll explain the things you must keep in mind when conducting A/B testing experiments.

Peeping problem
Confounding Factor
Primacy effect and novelty effect
Follow-up monitoring of completed A/B tests

Notes before taking the class *️⃣

Learning materials
- We will provide PDFs of lectures from 1 to 7.
- We will provide the Excel file used in lectures 6 and 7.
Player Knowledge and Precautions
- Unauthorized distribution of lectures and learning materials is prohibited.
- Questions and answers will be accepted freely.

Introducing the Knowledge Sharer ✒️

Recommended for
these people

Who is this course right for?

PO & DA involved in on-site A/B testing
Job seekers & college students who want to work in a field that requires A/B Testing

Need to know before starting?

doesn't exist

Hello
This is

6,738

Learners

Reviews

101

Answers

4.8

Rating

Courses

🙌 소개

안녕하세요. 거칠지만 정말 유익한 데이터 분석가 "거친코딩" 입니다.

고려대학교 통계학과 (졸업)
고려대학교 대학원 빅데이터융합학과 (재학)
QS 세계대학평가 평가위원
고려대학교 SW 중심대학 인공지능 심화 수료
고려대학교 KUCC(컴퓨터 동아리) 세션장
고려대학교 학과 5회 수석, 1회 전체 수석
빅데이터분석기사 자격증
빅데이터분석 준전문가(adsp) 자격증
빅데이터 분석 및 개발 블로그 운영
인공지능 강의 유튜브 운영

저는 현재 "네카 중 한 곳"에서 파이썬 및 시각화툴(Tableau)를 활용하여 데이터 수집, 가공, 분석, 예측, 시각화, 업무 자동화를 하고 있습니다.

⭐️ 멘토링

데이터 분석 직무를 꿈꾸는 학생들을 위한 효율적 공부법
데이터 분석 현업에 있는 주니어 분석가를 위한 상담
현업에서 IT직군이 아니지만, IT 기술을 활용하여 본인 업무에 적용하고 싶은 분

🌈 멘토링 진행 방식

zoom을 통한 비대면 방식 진행
준비물 : 컴퓨터, 카메라, 이어폰
미리 준비한 질문 사항 혹은 현 상황에 따라 멘토링 진행

🐯 마무리 글

모든 일에는 시작이 가장 중요합니다. 뜨거운 열정으로 이루고자 하는 것을 꼭 이뤄냅시다!..

📨 메일문의

rough_coding@naver.com

Curriculum

All

25 lectures ∙ (2hr 47min)

Course Materials:

Lecture resources

Section 1. OT

1 lectures ∙ (6min)

1. OT
06:42

Section 2. A/B Testing Core Basics

5 lectures ∙ (22min)

2. What is A/B Testing?
05:49
3. A/B Testing Business Cases
06:18
4. A/B Testing Basic Core Principles 1
04:19
5. A/B Testing Basic Core Principles 2
02:08
6. A/B Testing Basic Core Principles 3
03:36

Section 3. A/B Testing Essential Statistics Concepts

8 lectures ∙ (47min)

7. Sample and Population
02:33
8. Sampling Method
06:29
9. P-Value
09:07
10. Confidence Interval
06:00
11. t test
05:02
12. Chi-Square Test
07:03
13. Hypothesis Test
06:53
14. Type 1 & 2 Error
04:13

Section 4. A/B Test Experiment Planning

2 lectures ∙ (24min)

Section 5. Introducing the A/B Test Example Domain

1 lectures ∙ (5min)

Section 6. A/B Test Experiment Topic 1

2 lectures ∙ (23min)

Section 7. A/B Test Experiment Topic 2

2 lectures ∙ (15min)

Section 8. A/B Testing Considerations

4 lectures ∙ (21min)

Published:

Last updated:

Reviews

All

17 reviews

4.8

17 reviews

sdyk03479010
Reviews 1
∙
Average Rating 5.0
5
96% enrolled
seongminlee02083729
Reviews 6
∙
Average Rating 5.0
5
92% enrolled
Please, please make an intermediate course too!
sjad1324989
Reviews 1
∙
Average Rating 5.0
5
100% enrolled
Thank you for the informative lecture~!!
gkstoa06002932
Reviews 3
∙
Average Rating 5.0
5
32% enrolled
I'm a job seeker and I listened to the AB lectures well. Good.
hodtkqwlf124563
Reviews 2
∙
Average Rating 5.0
5
16% enrolled
I work as a PO at a small startup, and I felt a strong need for AB Testing, so I took the course. Thanks to the instructor, I was able to understand it very well.

$38.50

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The Complete Guide to AB Testing

Reviews from Early Learners

What you will learn!

Isn't this your concern ?

The biggest key point of this lecture! 🗝️

01. Make it as similar as possible to the actual work environment. Indirectly experience A/B testing

02. Actual A/B test mock case From design to final analysis

I recommend this to these people 💪

Learn things like this 📚

#1. A/B Testing Core Fundamentals

#2. Essential Statistics Concepts

#3. A/B Test Experiment Plan

#4. Introducing Example Domains

#5. A/B Test Experiment Topics 1 and 2

#6. A/B Testing Precautions

Introducing the Knowledge Sharer ✒️

Recommended for these people

HelloThis is .css-1q3zd4q{text-decoration-line:underline;text-underline-position:under;text-underline-offset:1px;}

🙌 소개

⭐️ 멘토링

🌈 멘토링 진행 방식

🐯 마무리 글

📨 메일문의

Curriculum

Reviews

거친코딩's other courses

Similar courses

01. Make it as similar as possible to the actual work environment.
Indirectly experience A/B testing

02. Actual A/B test mock case
From design to final analysis

#1.
A/B Testing Core Fundamentals

#2.
Essential Statistics Concepts

#3.
A/B Test Experiment Plan

#4.
Introducing Example Domains

#5.
A/B Test Experiment Topics 1 and 2

#6.
A/B Testing Precautions

Recommended for
these people

Hello
This is