Data-Driven Content Marketing That Drives Business Growth [Monthly Datarian Seminar Replay | May 2023]
How can data be used in content marketing? At this May seminar, you can hear case studies from data analysts on using data from company blogs and newsletters!
194 learners
Level Beginner
Course period 12 months

How will marketing change in the cookieless era? (November seminar deadline D-4)
Data-driven marketing is the new trend, but you don't have a mentor to teach you how and don't know where to start?
Find out everything from how to get started with data-driven marketing to the latest trends in the marketing industry changing in the cookieless era.
11/14 (Tue) “Everything about Marketing Performance Analysis (feat. GA4)”
1⃣ [Lecture] Are you only looking at the last touch in terms of advertising performance?
2⃣ [Panel Talk] How should we measure marketing performance?
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If you're struggling with measuring your marketing performance, see you at our November seminar.
If you have a colleague, friend, or acquaintance who you think needs this seminar, please share this news with them!
👉 Apply for the November seminar
[Questions received so far]
✔ How can you do data-driven marketing when you don’t have a data team and a data analysis environment in place?
✔ It’s hard to get a feel for what data to look at when judging marketing performance. There’s too much data to look at, and I’m curious about how to determine which data is the baseline and which data needs to be improved.
✔ I am concerned that the number of content views is high, but the conversion to APP downloads is low. What could be the problem?
✔ I am a small brand marketer. I planned influencer collaboration content and it got a good response and good reviews. However, there is too little data to know whether there was an increase in the number of followers or a direct impact on my store. How can I prove the results in this case?
✔ I work at a startup. I'm receiving surveys from users, but most of the data is qualitative, so I don't know how to use it. I'm thinking about getting rid of subjective questions altogether.

