Data-Driven Content Marketing That Drives Business Growth [Monthly Datarian Seminar Replay | May 2023]

The Data Next Level Challenge (Data Level Challenge), a challenge for reading and recording recommended books related to data analysis, has returned for its 5th cohort.

This recommended book is the 12th Brunch Award 🏆 winner "UX Emerged After Data Struggles."

This book is a secret manual that generously shares the know-how of working in a data-driven way from a 17-year veteran product designer—insights that can only be provided by someone who has directly experienced hands-on work in the field.

Less than 50 days left in 2025! If you want to spend it meaningfully and productively, join us with Devel Challenge 🥰

📚 DevChall 5th Cohort Recommended Books

∙ 『UX Emerged After Data Struggles』 _ Written by Lee Mi-jin (Ranran)

✔ We recommend this challenge for these people
∙ Those curious about why designers, planners, and marketers need to understand data

∙ Those who want to know specific methods for working in a data-driven way
∙ Those who want to spend the remaining 2025 meaningfully

📌 How to Apply for the Challenge (Free, Application Deadline 11/23)
∙ https://dub.sh/5Qy11p6

If you have colleagues or friends around you who want to start studying data analysis, please share the news about this challenge.

I'd like to share information about the free GA4 Hands-On Seminar that will be held next Tuesday evening.

I've prepared this for those who have resolved to learn GA4 this year but haven't started yet.

In just 2 hours at the seminar, you can install GA4 on your blog and check real-time data yourself.

✔ GA4 can be installed without development knowledge

✔ Hands-on, hands-on training with simple setup in just a few clicks

✔ Install GA4 on your Tistory blog and check real-time data

✔ You can ask practitioners directly about your GA4-related questions in the Q&A session.

📅 Seminar Information

• Event Date: 7/15 (Tue) 7:00 PM - 9:00 PM

• Location: Zoom Online

• Cost: Free

👉 Apply for participation

If you have a teammate or acquaintance who might need a seminar, please share the news with them :)

Hello planners and marketers,
Has anyone seen the outdoor advertisement for Speak that covered Gangnam Station earlier this year?

It is not easy for a startup with a limited budget to plan and confirm outdoor advertising.

I would like to share a blog post written by 'Jung Du-hyeon', a Speak Branding Marketer, about the difficult process of planning, confirming, and executing outdoor advertising.

I think there are many people who are worried about the promotional plans for the year-end and New Year holidays.
I recommend that you read Duhyun's blog post and use it as a reference to learn how to persuade your CEO and team members.

✨ The story of covering Gangnam Station with outdoor advertising - Internal persuasion
https://bit.ly/4gUDIvj

✨ Internal Persuasive for Brand Campaigns
https://bit.ly/4eZ3yN1

If you attend the Datalian seminar held next Tuesday, you will also hear internal persuasion tips from IT startup practitioners, so if there are people around you who are interested, please share the seminar news with them 😀

✅ Watch the seminar 'Effectively Persuading My Plan Based on Data' on Tuesday, October 15th
https://bit.ly/4eMWVgC

Data analysts can be divided into ‘in-house data analysts’ and ‘consulting data analysts’ depending on the type of company they work for.

Next Tuesday (7/9) at 7 PM, there will be a seminar where you can learn about the differences between the two types of data analysts , with senior data analysts who have built their careers as consulting data analysts and in-house data analysts .

If you have a colleague or friend who is an aspiring data analyst or junior analyst who is worried about their first company or career, please share the seminar information 🙂

👉 Check out the seminar: https://bit.ly/3GmaJzu

Datalian July Seminar “Data Analysts, Which Company Should You Go To?”

📅 7/9 (Tue), 7pm ZOOM Online

✔ [Part 1 Lecture] This is what data analysts at consulting firms do _ Kim Seon-young, Executive Director of Market Fit Lab Solutions Division

✔ [Part 2 Panel Talk] What is the difference between an in-house data analyst and a consulting data analyst?

👉 Apply: https://bit.ly/3GmaJzu

Data-driven marketing is the new trend, but you don't have a mentor to teach you how and don't know where to start?

Find out everything from how to get started with data-driven marketing to the latest trends in the marketing industry changing in the cookieless era.

👉 Go to the November seminar

11/14 (Tue) “Everything about Marketing Performance Analysis (feat. GA4)”

1⃣ [Lecture] Are you only looking at the last touch in terms of advertising performance?

2⃣ [Panel Talk] How should we measure marketing performance?

If you're struggling with measuring your marketing performance, see you at our November seminar.

If you have a colleague, friend, or acquaintance who you think needs this seminar, please share this news with them!

👉 Apply for the November seminar

[Questions received so far]

✔ How can you do data-driven marketing when you don’t have a data team and a data analysis environment in place?

✔ It’s hard to get a feel for what data to look at when judging marketing performance. There’s too much data to look at, and I’m curious about how to determine which data is the baseline and which data needs to be improved.

✔ I am concerned that the number of content views is high, but the conversion to APP downloads is low. What could be the problem?

✔ I am a small brand marketer. I planned influencer collaboration content and it got a good response and good reviews. However, there is too little data to know whether there was an increase in the number of followers or a direct impact on my store. How can I prove the results in this case?

✔ I work at a startup. I'm receiving surveys from users, but most of the data is qualitative, so I don't know how to use it. I'm thinking about getting rid of subjective questions altogether.

There is a company that is achieving results through data-based targeting in the offline advertising sector, which was considered impossible to utilize data. They say that by using apartment complex and demographic information to send targeted advertisements, sales increased by 1.8 times.

If you are curious about how data on viewers of offline advertisements is collected and utilized, listen to the lecture by Kang Seol-gi, the leader of the data strategy team at Focus Media Korea, which has an 80% market share in the elevator TV market.

There will be a flood of data marketing tips that can be applied both online and offline. If there are people around you who are struggling because they are not seeing results from online marketing, please share this seminar information with them.

✔️ [Lecture] That advertisement I saw in the elevator yesterday, it doesn't appear in the apartment next door?

_ Kang Seol-gi, Data Strategy Team Leader, Focus Media Korea

✔️ [Panel Talk] Data-driven marketing from a growth marketer and an outdoor advertising expert

_ Datalian Gross Marketer Kim Min-joo

_ Kang Seol-gi, Data Strategy Team Leader, Focus Media Korea

Learn more about the seminar (application deadline today) 👉 https://bit.ly/3kmIEjK

Are there any of you who thought that data marketing was only possible online? For a long time, it was thought that 'outdoor advertising could not be targeted'. Focus Media solved this problem by utilizing the characteristics of elevator TV. They say that by utilizing data collected directly through running around such as demographics of apartment residents, living spaces, and information on surrounding commercial areas, sales increased by 1.8 times.

If you are curious about how data from outdoor advertising viewers is collected and utilized, read the articles below!

● The reason Focus Media visited each and every one of the 4,500 apartment complexes

https://bit.ly/45qdUjM

● Outdoor advertising is becoming data-based targeting?

https://bit.ly/46HJ3QJ