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[Introduction] Persona UX Strategy Practical that PMs Must Know!!!

This is a UX/PM lecture on how to apply persona UX strategies in new, renewal, and agile environments.

3 learners are taking this course

Level Beginner

Course period Unlimited

UX Planning
UX Planning
UX Research
UX Research
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ux
Service Planning
Service Planning
UX Planning
UX Planning
UX Research
UX Research
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ux
Service Planning
Service Planning

What you will gain after the course

  • Persona Concept, Components, Benefits, Types

  • Alan Cooper Persona, Purpose Persona, Proto Persona

Prepared for beginners
This is a [Planning · Strategy · PM] lecture.

This course will help you gain a comprehensive understanding of the concept, components, benefits, and types of double personas. You'll also enhance your persona UX strategy skills within the UX design process. This course will teach you the concepts and methods of personas, from the basics to practical skills. Discover the expertise of UX consultant Jeon Min-soo, who has completed over 100 usability testing projects over the past 20 years!

Check out all the know-how of UX consultant Jeon Min-su, who has completed over 200 UX consulting projects!

✍️
Something like this
Learn!
Persona > Concept
Persona > Components
Persona > Advantages
Persona > Type
Persona Types (New UX Project) > Alan Cooper Persona
Persona Types (New/Renewal UX Projects) > Purpose-Based Personas
Defining Usability Test Participant Profiles
Persona Types (Agile UX Projects) > Proto-Persona

In a (new, renewed, agile) UX design process environment
Learn how to design a persona UX strategy 💥

If you work in UX-related fields,
Persona UX Strategies You Must Know

A persona is a fictional character designed to represent different types of users within a target demographic who might use a product or service.


Persona UX strategy,
Why this lecture?

Solid with quizzes and questions/answers!

I believe the best way to gain clarity about things you didn't know is through asking questions and finding answers. Even though we're offline, I thought it would be helpful to be able to ask and answer questions in a way that feels like you're asking them online, so I've prepared quizzes for each section. I've also prepared answers to frequently asked questions during my lectures. I believe you'll be able to fully understand points you didn't understand before and build your skills.

Real-world examples that can be applied immediately in practice

While theory is crucial for learning new concepts, practical knowledge is essential for practical application. In this lecture, I'll share practical examples based on my diverse insights gleaned from over 100 usability tests conducted over 20 years. Specifically, you'll take your skills to the next level through hands-on usability testing assignments, fully understanding how to effectively apply them in real-world situations.

✅ You can fully understand points you didn't understand through quizzes for each session and Q&A for each section.
✅ In addition to theory, you can get a glimpse into practical cases of actual UX projects.
✅ To enhance your understanding of the course, we will explain it as if you were teaching it in an offline setting, even though it is an online lecture.

I recommend this to these people 👩‍💻

Persona concept and related knowledge
For those who want to know properly

Persona UX Strategy in Practice
Those who want to further improve their skills

Persona UX Strategy
For those who want to organize systematically

In the UX design process
Those who are wondering how to utilize it


Types of students considered by knowledge sharers

  • Anyone who wants to know more about UX methodology
  • Anyone who wants to know more about the UX process
  • Anyone who wants to know how to establish a persona UX strategy in a new, renewed, or agile UX environment
  • Anyone who wants to know more about UX design methods based on logical thinking

Changes in students after attending the lecture

  • You can solidify the foundation of how to establish a persona UX strategy in the UX design process.
  • You will gain UX knowledge on how to apply persona UX strategies in new, renewal, and agile UX environments.
  • You will gain AZ skills in persona UX design methods that can be applied in practice.

Recommended for
these people

Who is this course right for?

  • Anyone who wants to know more about UX methodology

  • Anyone who wants to know more about the UX process

  • Anyone who wants to know how to establish a persona UX strategy

  • Anyone who wants to know more about how to design UX using logical thinking

Hello
This is rojer706808

956

Learners

48

Reviews

19

Answers

4.6

Rating

5

Courses

Profile

Current, CEO of EBPRUX (www.ebprux.co.kr) (2001 ~ Present)

前, 한국인터넷전문가협회(www.kipfa.co.kr) UI/UX 전임 강사(2012~2021)

Former Instructor, Samsung SDS Multi Campus (2005-2006)

Former Instructor of UI/UX at Hongik University International Design School for Advanced Studies (IDAS) (2018)

Former Adjunct Professor, Department of Cultural Content, Hanyang University (2013~2017) Former UI/UX Instructor, Sookmyung Women's University (2015~2017)

Former Member of the SW + Humanities Forum, National IT Industry Promotion Agency (Field: UX Consultant)

Former Judge for Good Design (GD) Selection, Korea Institute of Design Promotion

Former Job Analysis Committee Member for the development of training standards for Smart Device UX & UI Design, Human Resources Development Service of Korea

Former Member, Seoul Metropolitan Government Information Promotion Committee (2002-2006)

Books

9 Patterns of Website Benchmarking (2009. Mentor)

Practical UI Usability Testing (2011. Mentor)

UX Consulting Project

Performed approximately 300 UX consulting projects (2001–2022)

Heungkuk Fire & Marine Insurance Usability Test/ Heungkuk Fire & Marine Insurance

Heungkuk Life Insurance Usability Test/ Heungkuk Life Insurance

UX Consulting for the Ministry of Gender Equality and Family Official Website/ Ministry of Gender Equality and Family

Hometax Usability Testing/ National Tax Service

Usability Testing for Current Economic Terms / Ministry of Economy and Finance

DB Insurance Usability Testing/ DB Insurance

Fashioning Usability Testing/ Korea Federation of Textile Industries

NCS Research for Game Job Categories / Korea Institute of Design Promotion

KB Life UX Research (Persona and Journey Map establishment) / KB Life

Lead Researcher for Inmun360 Website Customer Satisfaction Survey / Arts Council Korea

Lead Researcher for Inmun360 Concert 'Today Survey' / Arts Council Korea

Lead Researcher for Good Neighbors UX Research / Good Neighbors

FashionNet Korea UX Consulting / Korea Fashion Association

Lead Researcher for Pattern Matching Platform Service Usability Testing/Frum Insight

Lead Researcher for DBpia Usability Testing/Nurimedia

2018 Second Half Hyundai Home Shopping Usability Test Lead Researcher/Hyundai Home Shopping

2018 First Half Hyundai Home Shopping Usability Test Lead Researcher/Hyundai Home Shopping

Curriculum

All

43 lectures ∙ (4hr 42min)

Course Materials:

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