Marketing A/B Test Secrets of Successful Companies - Know-how for Conversion Rate, Revenue Growth, and Cost Efficiency

Experiments and A/B tests are essential capabilities in CRM marketing and growth marketing practice. Both PMs and POs must repeatedly conduct experiments and A/B tests in growth marketing and CRM marketing campaigns to maximize performance and efficiency. In fact, if PM and PO roles establish experiment and A/B test-based CRM marketing strategies, data-driven growth marketing performance and cost efficiency can be simultaneously achieved.