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Management

The Sense of Wealth (How to Build and Invest in Companies That Accumulate Money)

This lecture covers what makes 'companies where money accumulates structurally' different, and delves into the essence and structure of business that entrepreneurs and investors must know. It dissects a company's money-making system, focusing on the three axes of profitability, growth, and sustainability, and is designed to foster practical analytical skills and investment acumen through real-world case studies. This is a practical lecture where planners, startup founders, CEOs, solo developers, and investors can systematically learn the strategic thinking essential for all.

5 learners are taking this course

  • ceobizschool
경영노하우
사업가
사업계획서
사업개발
사업화
Management
Business Plan
Monetization
Information Strategy Planning

What you will learn!

  • Learn what business truly is

  • Learn money-making: theory and practice.

  • Learn the core of management strategy and performance creation.

  • Understanding Cash & Wealth Principles Logically

  • Learn the structure and theory of earning money with the latest examples.

Practical and theoretical lectures on how to create and invest in cash-generating businesses.

Why do some companies pile up money while others repeatedly experience crises?

This course is not about how to make money easily and simply.

This is a process for businessmen, managers, founders, and planners to understand the sense of wealth that is essential in practice and realize strategies.

  • How to discover wealth opportunities

  • A way of thinking about designing a business to accumulate wealth.

  • A sense of crisis and preemptive response to protect wealth

  • How Investors Pick Good Companies

  • Practical business strategies for business, entrepreneurship, and startups

  • A manager's perspective on the flow of business opportunities, structure, survival, and expansion

After attending the lecture, you will be able to understand these contents.

The essence of a business plan that receives investment

Investor psychology and decision-making methods

Pricing strategy to increase corporate value

Beyond hard work, strategies that actually work

Positioning strategy that determines the fate of a company

Cash flow characteristics of each company that entrepreneurs must know

The nature of the companies that dominate the market

Understanding the fundamental principles of designing wealth to my advantage

『Sense of Wealth』 What is different about companies that accumulate cash?

Professor Kim Moon-soo's Practical Management Class Curriculum


[Chapter 1. A Sense of Seizing Opportunities for Wealth]

  • Topic: Where does wealth come from?

  • Key contents: The nature of cash generation, the difference between starting a business and opening a business, the thinking habits of failed entrepreneurs, investment attraction strategies and cases, the structure of positioning, etc.

[Chapter 2. How to Expand Your Wealth]

  • Topic: How is the structure for accumulating wealth created?

  • Key topics: business life cycle, competitor strategy analysis, structural causes of profit margins, pricing strategies, high-margin business patterns, etc.

[Chapter 3. The Sense of Sustaining Wealth]

  • Topic: How to Make Your Wealth Continue to Accumulate

  • Key topics: managing cash flow, signs of crisis, dealing with people, diversification and MA strategies, case studies of long-term surviving companies, etc.

I recommend this to these people

  • For those who want to know the fundamental principles of how business works

  • A CEO who feels frustrated with a structure where there is no money left even though sales are increasing

  • Entrepreneurs who have many strategies but lack the sense and judgment to execute them

  • Executives who want to grow their company but can't figure out what the next step is

  • If you are curious about why investors do not move even if you write a good business plan

  • Anyone who wants to change a structure that has a good idea but does not scale up

What you will gain from this course

  • The purpose of business and management is clearly defined as 'cash generation'.

  • You can reorganize your strategy, marketing, human resources, and finance around cash flow.

  • You will be able to design the conditions and logic for companies that can receive investment.

  • You will have the vision to detect signs of crisis in advance through numbers and trends.

  • You will understand the principles and methods that allow your wealth to continue to accumulate.

What makes the lecture different?

  • Management, practical strategies, business skills, and case studies are organically linked.

  • It is a practical sensory training that bridges the gap between theory and reality.

  • It is a three-dimensional training that can train the perspectives of entrepreneurs, investors, and strategists at the same time.

  • It addresses the core structures of survival and expansion, not short-term fads.

Things to note before taking the class

  • This course is for planners, managers, and entrepreneurs.

  • This will be useful information for individual developers who are preparing to start a side job or start a business.

Learning Materials

  • Detailed lecture notes PDF with well over 300 pages

Recommended for
these people

Who is this course right for?

  • New to business

  • Startup hopefuls

  • Want to earn well

  • Individuals preparing for a one-person business

  • Those who want to learn the core of management

Hello
This is

안녕하세요! 실전 창업 경험과 경영학 이론을 바탕으로 쉽고 체계적으로 강의하는 김문수입니다.

저는 창업가이자 경영대학원에서 디지털 전략을 가르치는 교수로 활동하며, 지난 25여 년간 창업 현장에서 경영하고, 수많은 기업을 연구하고, 경영자들을 교육하고, 스타트업에 투자하고, 자문해왔습니다.


🎓 이런 길을 걸어왔습니다

  • 이투스 창업자

  • aSSIST 경영대학원 AI 전략경영 MBA 주임교수, 디지털전략기획 MBA 주임교수, 크립토 MBA 주임교수 등

  • aSSIST 경영대학원 박사과정 주임교수

  • aSSIST 경영대학원 학사부총장

  • 시스템다이내믹스학회 前 회장

  • 서울대 공과대학 졸업

  • 서울과학종합대학원 경영학 박사

LKY_2422_q100.jpg.webp

💼 창업에서 엑시트까지, 25년간의 현장 경험

그래서 이론만 전달하는 교수와는 다릅니다.

‘이투스’의 창업자이자 경영자로서 실전 경험을 바탕으로 현업에 바로 적용할 수 있는 주제를 바탕으로 이해하기 쉽고 믿고 공감하실 수 있게 전달해 드립니다.

수강 후 현업에 적용해볼 수 있도록 이론과 사례, 전략과 실행, 데이터와 감각을 연결해드립니다.

 

🌐 지금은 이렇게 활동하고 있습니다

  • CEO 300명 이상이 참여하는 CEO비즈니스스쿨 설립 총장

  • 서울대 교수회관에서 매월 열리는 CEO전략최신화과정 주임교수

     

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Curriculum

All

45 lectures ∙ (8hr 14min)

Course Materials:

Lecture resources
Published: 
Last updated: 

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