How to analyze marketing data with Amplitude
We cover how leading companies across industries are using Amplitude to analyze user behavior data. We cover everything from how to create a demo account to how to create and use charts in Amplitude.
This course is prepared for Basic Learners.
What you will learn!
Amplitude Amplitude
Data Visualization & Customer Behavior Analysis
Shown directly in visualization charts
User Behavior Analysis Tool, Amplitude! 📈
The ultimate in customer behavior analysis,
Get started with Amplitude 💌
Amplitude?
Analyzing the behavior of mobile/web service users
User funnel, retention, life cycle, etc.
A tool that allows you to view various indicators
The cookie-based era is over, and we need to leverage customer behavior data.
Industry leaders are leveraging Amplitude, and job postings for performance/growth/CRM marketers include Amplitude capabilities.
However, the reality is that there are not many places to learn about Amplitude, and there are not many people who can teach you about it. There are not many lectures, articles, or videos like GA, so I feel even more distant from Amplitude. This lecture started from this regrettable part.
It's made for these people 👋
I use Amplitude in my work, but
For those who want to know more
Using Amplitude without a Shooter
Anyone who wants to analyze customer behavior data
Through Amplitude capabilities
Anyone who wants to increase their career value
As a performance/gross marketer
People preparing for employment or job change
Through this lecture
You can get it 🪄
🍀
The basics of Amplitude
Understanding the functions
📊
12 types of Amplitude
How to create a visualization chart
🔗
For data utilization
Understanding Data Taxonomy
💡 Instructor's thoughts on why Amplitude is loved
- Google Analytics based on page views vs. Amplitude based on customer behavior (events). Of course, GA is also moving towards event-based behavior through GA4, etc., but I would like to give Amplitude a vote in terms of usability.
- Intuitive UI, visualization all at once! If you have basic SQL knowledge, Amplitude can easily preprocess data through the UI. This is immediately converted into various visualization charts, shortening the time to understand data before data analysis. Of course, it is good to utilize BI tools such as Tableau and Power BI because advanced visualization is needed, but Amplitude's big advantage is that it can process large amounts of data in real time and connect to visualization all at once.
- Full data processing speed. Amplitude can display results in just a few seconds even when sending complex queries in the form required for large volumes of full data. Since it handles full data rather than sampled data, data reliability is also guaranteed compared to GA, which has sampling issues.
Expected Questions Q&A 📖
Q. Looking at job postings, I see that there are more and more companies that require the ability to utilize Amplitude in addition to GA. I would like to try using it in practice. Can I do an internship?
Yes, we will share with you everything, including how to create an Amplitude demo account so you can practice the lecture content yourself.
Introducing the Knowledge Sharer 🧑🏫
Current) Remember (Drama & Company) CRM Marketer
Former) Kmong CRM Marketer
Interview on a Success Story Using Amplitude
- CRM marketing mentoring in progress for current employees at Elegant Brothers, Hyperconnect, Gangnam Unnie, Saramin, Ridi, Pet Friends, Ablely, etc.
- Marketing lectures at educational institutions such as Commento, Jinhaksa, Etoos, and Mini Intern
- During a marketing lecture at universities such as Sejong University, Myongji University, and Chung-Ang University
Recommended for
these people!
Who is this course right for?
Those preparing for employment or career change as a performance/gross marketer
Anyone who wants to increase the value of their career through Amplitude capabilities commonly used by leading companies in each industry
People who are new to Amplitude
Anyone who wants to analyze user behavior data
People who want to do retention, funnel analysis, cohort analysis, etc.
302
Students
17
Reviews
3
Answers
3.5
Rating
3
Courses
✍️ 지식 공유자 프로필
현) 리멤버(드라마앤컴퍼니) CRM 마케터
- 우아한형제들, 하이퍼커넥트, 강남언니, 사람인, 리디, 펫프렌즈, 에이블리, 마이리얼트립 등 현직자 대상 퍼포먼스/CRM 마케팅 멘토링 진행 중. CRM 마케팅 성공 사례 인터뷰 https://blog.ab180.co/posts/kmong-interview
- 국방전직교육원, 취창업허브센터, 코멘토, 진학사, 미니인턴, 잇다 등 교육 기관에서 마케팅 멘토링
- 세종대, 명지대, 중앙대 등 대학교 마케팅 멘토링
Curriculum
All
20 lectures ∙ (3hr 25min)