Google Analytics (GA4) for Practitioners Part 1 - GA Basics and Traffic Analysis

This course was created based on content taught to beginner practitioners at an offline academy for about two years. Many students had the following concerns: “I see the numbers, but I don’t know what they mean.” “Why are the numbers from the marketing team and the development team different?” “I’ve installed GA4, but I don’t know how to actually use it.” This is not a course that simply explains the menus of GA4. Focusing on cases that frequently occur in real companies, you will learn how to view and interpret data through hands-on practice. Students will directly experience the following process: Creating a demo shopping mall Installing GA4 using Google Tag Manager Analyzing traffic acquisition reports Answering questions with numbers using exploration reports Designing and managing UTMs Understanding attribution models to compare and analyze channel performance The goal of this course is not just to explain functions, but to cultivate an analytical mindset that can be used in actual practice. By the end of the course, you will reach a level where you can look at GA4 data and interpret and explain it on your own.