Succeeding as a Startup (Introductory Course for Startup CFOs)

A bible for entrepreneurs, including startups, IT, and one-person startups. You will be able to acquire core basic knowledge and practical know-how :)

This is a practical financial accounting course for non-financial departments and the general public who have not majored in finance. We will teach you F6 in a very easy and clear way with cases so that you can understand and utilize corporate financial accounting. Once you understand F6 of finance, you will no longer be afraid of financial accounting and can utilize it in various ways for decision-making.

For those who want to read financial statements, especially consolidated financial statements, properly, and those who want to learn the basics of consolidated accounting before preparing consolidated financial statements, I recommend this lecture-!!!

Plan B job. Lifelong career. Real Estate Agent! If you're curious about the qualification exam, learn the know-how in just one day!

Have you ever found it difficult to know which numbers to look at first when reviewing financial statements and business reports, or to interpret why revenue and profit have changed? For more than 15 years, I have analyzed companies across a wide range of industries in the corporate finance field, and I have learned that even when looking at the same financial statements, the numbers that matter most differ depending on the industry and business model. Corporate analysis is not simply about calculating financial ratios; it is the process of understanding what a company sells to make money, what costs it bears, and how industry risks appear in the numbers. This course begins with finding the information needed for analysis in the “Business Overview” section of a business report and in the notes to the financial statements. We examine the causes of growth by breaking revenue down into selling price (P) × sales volume (Q), and assess pricing power and bargaining power by comparing raw material prices with product prices. We then classify key costs into fixed and variable costs and connect CAPEX, depreciation, capacity utilization, and cost ratios to analyze how a company’s profitability and risks differ. We also examine what needs to be reviewed differently in business reports across industries such as manufacturing, food, semiconductors, secondary batteries, shipbuilding, construction, pharmaceuticals and biotechnology, and rentals. Through real-world company examples, you will learn how to connect numbers with business structures. The goal of this course is not to memorize the many numbers in a business report. It is to learn the flow of analysis—from industry and business structure → revenue structure → cost structure → profitability and risk—and establish a framework for analyzing companies independently.

Will performance improve going forward as new orders increase and the order backlog accumulates? Is an increase in contract assets and contract liabilities a positive sign? And when will the orders received now show up as revenue and profit? Even if you have studied financial statements, you may often find yourself stuck when analyzing an actual company, unsure how to connect the current numbers to future performance. For more than 15 years, I have analyzed numerous companies across various industries in corporate finance and credit evaluation. In the process of assessing companies’ business structures and financial risks, I have learned that it is more important to track how changes in a business flow through to the numbers in its financial statements than simply to calculate financial ratios. Based on this experience, this course analyzes the business reports and financial statements of actual companies, including HD Hyundai Heavy Industries, Doosan Enerbility, and HD Hyundai Electric. We will connect changes in new orders and order backlogs, contract assets and contract liabilities, production lead times, ship prices and costs, operating profit margins, and cash flows to trace step by step how orders are converted into actual results. Through case studies of construction companies, we will also examine the reliability of recognized revenue and profit by analyzing contract assets, estimated costs, cost ratios, and cash flows. The important thing is not to memorize any single indicator like a formula. Even the same contract liability multiple can have a different meaning depending on a company’s business structure and production lead time, and even if the order backlog increases, whether this leads to an actual improvement in profitability must be verified separately. Therefore, in this course, through real-world case studies, you will learn which numbers to examine first for each company, what to review alongside them, and how to verify whether those changes actually lead to revenue and profit. By the end of the course, the goal is for you to move beyond simply confirming that “new orders have increased” or “contract liabilities have risen.” Instead, you will develop a framework for analyzing companies that enables you to independently assess and verify the direction of future performance from current numbers by following the flow of work → revenue → profit → cash.

Do you know how to read financial statements but still find it difficult to determine which companies are good? It is difficult to truly understand a company simply by calculating figures such as PER, PBR, debt-to-equity ratio, and operating profit margin. What matters is not just how large or small the numbers are, but understanding why they turned out that way. For many years, I analyzed and evaluated companies at financial institutions, reviewing countless financial statements. Through that experience, I came to realize that the key to corporate analysis is not memorizing numerous financial ratios, but understanding the characteristics of the industry and business and identifying a company’s profit structure and risks from changes in the figures in its financial statements. The current lecture materials are also structured around the perspective that a company’s environment and management decisions are reflected in its financial statement figures through its asset structure, capital structure, and cost structure. In this lecture, we will not study financial statements by memorizing them from beginning to end. Instead, from the perspective of actual corporate analysis, I will explain how to distinguish business risk from financial risk, why the figures you need to examine differ depending on the industry, and how a company’s cost structure and leverage change its profits and risks.

We approach cost accounting and management analysis, which you may have found difficult, in a very practical and easy way using Excel. This course covers the following topics: - Cost Calculation from Basics to Practice: Step-by-step learning from cost concepts, standard costs, actual costs, to indirect cost allocation - Understanding Financial Statements and Accounting Flow: From manufacturing cost flow to accounting processing and financial statement creation process - Strategic Pricing Methods: Pricing strategies by market type and profitability analysis by product - Analyzing Management Indicators with Excel: Break-even point analysis and financial ratio analysis practice - Management Decision-Making Based on Management Accounting: Short-term/medium-to-long-term business planning and business feasibility analysis practice

We'll take a very practical and easy approach to cost accounting and management analysis using Excel, which you may have found difficult before. This course covers the following topics: - Cost Accounting from Basics to Practice: Step-by-step learning from cost concepts, standard costs, actual costs, to indirect cost allocation - Understanding Financial Statements and Accounting Flow: From manufacturing cost flow to accounting treatment and financial statement generation process - Strategic Pricing Methods: Pricing strategies by market type and profitability analysis by product - Analyzing Management Indicators with Excel: Break-even point analysis and financial ratio analysis practice - Management Decision-Making Based on Management Accounting: Short-term/long-term business planning and business feasibility analysis practice

We take a practical and easy approach to cost accounting and business analysis—topics that often feel difficult—by utilizing Excel. This course covers the following topics: - From Cost Accounting Basics to Practice: Step-by-step learning from cost concepts to standard costing, actual costing, and overhead allocation. - Understanding Financial Statements and Accounting Flows: From manufacturing cost flows to accounting treatments and the financial statement preparation process. - Strategic Pricing Methods: Pricing strategies by market type and profitability analysis by product. - Analyzing Business Indicators with Excel: Hands-on practice with break-even point (BEP) analysis and financial ratio analysis. - Management Decision-Making Based on Managerial Accounting: Hands-on practice with short-term/long-term business planning and feasibility analysis.