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Getting started with GA4 easily with HEARTCOUNT

We will show you how to effectively utilize GA4 in your work.

15 learners are taking this course

Level Beginner

Course period Unlimited

Google Analytics
Google Analytics
GA4
GA4
looker-studio
looker-studio
Google Analytics
Google Analytics
GA4
GA4
looker-studio
looker-studio

What you will gain after the course

  • You can understand the basic concepts and metrics of GA4.

  • You can learn how to create and interpret the reports most commonly used in practice.

  • We will show you how to find answers to questions that practitioners have through GA4.

  • You can understand audience segments and establish marketing strategies for each segment through data.

  • You can learn how to implement dashboards through Looker Studio.

This is a practical GA4 course co-produced by 'HEARTCOUNT', a data analysis tool for all practitioners, and instructor Dong-woo Kim, a current growth marketer. We recommend this course to those who are unsure of how to use GA4 right away or who cannot make sense of numbers and data.

From starting GA4 to practical application, finish it all with one course.

Why is GA4 so difficult?

  • I'm not familiar with interpreting numbers and data.
    Beyond just the number of visitors, you can gain a wealth of data and insights through GA4. A current growth marketer will show you how to define the data you need and how to read and interpret that data effectively.

  • It's difficult to actually use even after learning it.
    Compared to UA, the biggest change in GA4 is the increased freedom for users. Now is the time when report design optimized for your specific business situation is necessary. I will show you how to effectively 'create exploration reports' and how to make good use of dimensions and metrics.

  • Free content and lectures on the market are too far from reality.
    What kind of problems can we solve through GA4? This course provides honest and straightforward answers to the questions you can address using GA4. Learn about the situations and solutions most commonly encountered in practice.


Unique advantages of this course

  • We provide kind, step-by-step explanations so that even beginners with no prior knowledge can learn easily


    If you were hesitant to start because of unfamiliar terms, or if you were flustered by the many new terms even in an introductory course, don't worry. In this course, we explain the concepts and terminology of digital marketing and Google Analytics 4 easily from a beginner's perspective.

  • We teach you the principles, not just simple terminology definitions or instructions on how to operate it


    Don't just memorize it; try to understand the principles. While definitions of terms can easily be found through internet searches and official documentation, the principles of tools and marketing events explained by an expert are provided only in this course.

  • Created by a practitioner, for practitioners


    When designing and producing this course, the top priority was 'Is it useful in practice?' It is structured around the topics people are most curious about and the features used most frequently in the field. Additionally, it is packed with pro-tips to minimize work time, such as using filters and checking data layers via developer tools.

  • You can fully absorb knowledge with quizzes
    Each chapter provides practice problems to help you review what you've learned. Solve them together with the instructor to make the knowledge completely your own.

  • You can review at any time


    This course has no expiration date. Feel free to revisit the lectures and master the content whenever you need it for your work. We will continue to maintain content quality in accordance with GA4 updates. If you have any questions, feel free to communicate directly with the instructor through the Inflearn community.

  • You can learn and grow further by communicating with community members
    Meet other students through the HEARTCOUNT community's Slack channel, and share knowledge and information by communicating with practitioners interested in data.
    HEARTCOUNT Community Official Page>

Instructor Introduction

🧑‍🏫Introducing Instructor Dongwoo Kim!

  • Current) Analytics Optimization Manager at Jellyfish Korea

  • Former) Growth Team Manager at Siseon International

  • Former) Analysis Consultant at Intrench Consulting


  • Conducting lectures related to Google Analytics

    • Conducted GA4 training for marketing departments at Samsung Electronics, LG Electronics, and L'Oreal

  • Author of: <Google Analytics 4 in Practice (2022)> , <Google Analytics in Practice (2018)>

  • Facebook <Growth Hacking> Community Administrator

  • Brunch: https://brunch.co.kr/@kayros

  • LinkedIn: https://www.linkedin.com/in/dong-woo-kim-63579b101/

Lecture Preview

We will kindly guide you through everything from GA4's key features, terminology, and concept summaries to practical hands-on applications.

Please check it out through the preview video below.

👀 Theory Lecture Preview

👀 Preview of the Practical Lecture

✔️ Please check the practice environment!

  • This course uses Google Analytics 4 (Language: English) for the hands-on practice.

Exclusive benefits of this course

  • Course Review Event

    • We will give a 10,000 KRW discount coupon for HEARTCOUNT data courses to everyone who leaves a thoughtful course review.

  • Course 1+3 Event

    • If you subscribe to HeartCount Premium (starting from 90,000 KRW per year), you can access all four data courses—each normally priced at 99,000 KRW—for free for a lifetime. (For more details, please refer to the information box below)

Get three more data courses for the same price!

If you subscribe to HEARTCOUNT Premium

all of HEARTCOUNT's data lectures

'Free' lifetime access coupons are provided.


360,000 (Regular Price) >90,000 KRW (HEARTCOUNT User Benefit Price)

Use HEARTCOUNT for 90,000 won per year and receive a 'Lifetime Free Data Course Pass.'

[HEARTCOUNT's Data Lectures by Topic]

More will continue to be added in the future :)


🖱 Go to Subscribe to HEARTCOUNT Premium

What is HEARTCOUNT?

HEARTCOUNT, a tool that enables data analysis, visualization, and insight discovery without expert knowledge

From individual record-level visualization to automated chart interpretation, factor analysis, and discovery of optimization rules.
With HEARTCOUNT, anyone can become an analyst.


🖱Visit the website now

💸 How to use the HEARTCOUNT user-exclusive coupon

  1. Log in to HEARTCOUNT (Continue with Google)

  2. Subscribe to HEARTCOUNT Premium (Starting from 90,000 KRW per year ~)

  3. Check your inbox for the 'Free Data Course Coupon'

  4. Access Inflearn > 'My Page' > 'Coupons' > 'Enter Discount Coupon Code'

  5. Using the coupon on the payment page after applying for the course

※ Coupon expiration dates are announced via email. Coupons cannot be used after the specified date, so please use them within the period.
※ For related inquiries, please contact the person in charge via email (support@idk2.co.kr).

Recommended for
these people

Who is this course right for?

  • Those who want to extract more insights from GA4 beyond just visitor counts

  • Those who want to quickly check data through GA4 and utilize it for decision-making

  • Those who want to understand their site visitors/customers and establish effective remarketing strategies for each segment.

  • Those who want to design their own exploration reports tailored to our company's situation

  • Those who are curious about practical application methods rather than just simple terminology or usage instructions.

Need to know before starting?

  • Basic knowledge of marketing channels and campaigns related to the website you are operating.

  • Basic Marketing Knowledge

Hello
This is HEARTCOUNT

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HEARTCOUNT is an AI data analysis tool that allows anyone to easily become an analyst with just an Excel dataset and a few questions.

We create a variety of data education content for working professionals.


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Curriculum

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17 lectures ∙ (3hr 40min)

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