[A hundred words are not as good as seeing once] Basic SQL for data analysis
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We are releasing data on 4,500 apartment complexes that we obtained through hard work!
Are there any of you who thought that data marketing was only possible online? For a long time, it was thought that 'outdoor advertising could not be targeted'. Focus Media solved this problem by utilizing the characteristics of elevator TV. They say that by utilizing data collected directly through running around such as demographics of apartment residents, living spaces, and information on surrounding commercial areas, sales increased by 1.8 times.
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If you are curious about how data from outdoor advertising viewers is collected and utilized, read the articles below!
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โ The reason Focus Media visited each and every one of the 4,500 apartment complexes
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โ Outdoor advertising is becoming data-based targeting?