Introduction to GA4 BigQuery for Marketers and Planners (2025)
We introduce ways to utilize GA4 data in BigQuery. Using the GA4 BigQuery demo data from the Google Merchandise Store (https://www.googlemerchandisestore.com/) available publicly in BigQuery, we provide hands-on practice with basic SQL queries and introduce methods for marketers and planners to easily utilize GA4 BigQuery data.
65 learners
Level Beginner
Course period Unlimited
Sharing the GA4 Practical Reporting Webinar Video
I am sharing the video from the last webinar. This is the unedited version.
You can follow along with hands-on practice covering the basics of creating GA4 reports.
The replay video will be available for one week only. (It is scheduled to be set to private next week.)
Please take note.
Lecture Link
Google Analytics (GA4+GTM) Course for Practitioners: https://inf.run/Jxd6i
Practical GA4 Business Reports for Immediate Use: https://inf.run/JR68B
GA4 BigQuery Introduction for Marketers and Planners: https://inf.run/f6p3F
Looker Studio Practice for Data Analysis https://inf.run/fwaZW
GA4 Google Analytics Ecommerce Setup Practice for Marketers: https://inf.run/HZpQ5
Microsoft Clarity Analysis: Easier than GA4
Google Analytics (GA4) Certification (GAIQ) Practice Exam Questions & Explanations for Practical Use 2026