Introduction to GA4 BigQuery for Marketers and Planners (2025)
Introduces methods for utilizing GA4 data in Bigquery. Using the GA4 Bigquery demo data publicly available in Bigquery from the Google Merchandise Store (https://www.googlemerchandisestore.com/), we introduce methods for marketers and planners to easily utilize GA4 Bigquery data, along with hands-on practice of basic SQL queries.
[Free Webinar 8/3 11:50 AM] Data Layer Fundamentals for GA4 E-commerce Setup
[Free Webinar August 3, 11:50 AM]
Topic: Data Layer Basics for GA4 E-Commerce Setup
https://us06web.zoom.us/j/87135063469?pwd=NFEb3aq1BAQ89u8nA99NhEyDdECL6o.1
I will explain the data layer from the very basics.
It is carried out in a way that even marketers or planners who do not know how to code can set it up.
This week's session will be held on Sunday morning. To practice data layers, you'll need to have ga4/gtm installed on your Cafe24 test shopping mall. Existing students will have already completed the basic course, so you can simply follow along on your test shopping mall.
* Lecture notes and replays are not provided.