Digital Marketing Based on Numbers and Logic, as Told by a Former McKinsey Consultant: SPIN
How would a former strategy consultant from McKinsey approach digital marketing? This is a vivid conference lecture by Senior Kim Jae-seong, who actually worked as a consultant at McKinsey and then as a digital media planner at Cheil Communications.
17 learners
Level Basic
Course period Unlimited

[How a Former McKinsey Consultant 'Strategically' Wrote Lyrics and Composed Music to Succeed in Commercial Songwriting]
[How a Former McKinsey Consultant 'Strategically' Wrote Lyrics and Composed Music to Succeed in Commercial Songwriting]

[How a Former McKinsey Consultant 'Strategically' Wrote Lyrics and Composed Music to Succeed in Commercial Songwriting]
Do you happen to know the song that starts with "What kind of woman!"? I'm actually the lyricist and composer of that song haha
But did you know that this song wasn't just created by intuition, but was systematically and meticulously written and composed using strategic consulting methodology?
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Would you like to see the strategic songwriting and composition process behind "My Territory," the song that housewives across the nation have come to love? It's only available for free for two days, so watch it now!
Go watch the video now: https://youtu.be/zWErtsn5ZWM?si=8xURS8VT4ggX0syv
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A course where you can learn all these strategies,
Check out the special lecture on problem-solving & research strategies with AI by McKinsey alum Kim Jae-sung: https://inf.run/iL7YN




