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Amazon Working Backward_Customer-Centered Planning Methodology

You can learn about customer-centric planning methodology based on the Amazon Working Backward methodology.

(5.0) 2 reviews

6 learners

  • lookup3131
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Service Planning
UX Planning

What you will learn!

  • Product Service Planning Methodology

  • Defining the problem with the customer

  • Design thinking

  • lean start-up

Customer-Centered Planning Methodology: Working Backward Based

Do you really want to learn how to properly work backwards?

This is a real working backwards .

You can properly learn customer-centered planning methodologies such as product planning, service planning, and internal system planning .


  • Many companies have learned and attempted to adopt Silicon Valley-style innovation methodologies like design thinking and lean startups. However, when considering whether companies are actively utilizing these methodologies in their actual business practices, it often ends up being mere training.

  • While working at L Group, I experienced Design Thinking by collaborating on projects with IDEO for three years.
    By training Innovation Curators, we have increased our overall understanding of Silicon Valley methodologies.

  • After that, as a product planning university builder of L Group, I worked with Amazon HQ to learn Working Backward.


    Apply it to a real project team, understand and apply the methodology in an integrated manner, and apply it practically in the company.
    Can be utilized

    We have organized the content accordingly.
    * Training of approximately 320 Working Backward product planners for the L Group

  • Over the past several years, companies in various industries, including POSCO Human Resources Development Center, SSG.com, LF, and Kwangdong Pharmaceutical, have also been conducting benchmarking and
    This content is verified enough to request WS.

  • If you are interested in customer-centric planning methodologies, please do not hesitate to apply.

  • I hope you get some ideas about service planning, UX planning, and AWS's specific planning methods.


Working Backward Author's Direct Lecture


The author, who has the most extensive experience and deep understanding of the essence of methodology, lectures directly.

After taking the lecture, you will be able to create results like this.

Faithfully follow the working backwards tool...

The tools used in Working Backward are faithfully covered, allowing you to learn the fundamentals of the methodology accurately.

Through a rich sample...

Beyond simply understanding the methodology conceptually, we provide sample writing for each methodology to help you better understand how to use the tools in practice.

We present additional tools to help you leverage our methodology more effectively.

We enhance the effectiveness of our methodology by utilizing tools from similar methodologies such as Deign thinking and Lean start-up.

Description of the essence

Working Backward doesn't offer definitive explanations like, "This is how it's done." We clearly explain why we do things this way, enhancing understanding of the fundamentals.

  • By understanding the specific writing method of Persona, we can hypothesize about customers and their problems.
    You can learn how to derive it.

  • Integrated approach to innovation methodology such as Design Thinking and Lean Start-up
    Based on this understanding, we can approach the essence of the methodology.

Learning Materials

  • The format of the learning materials provided (PPT, sample cases, templates, etc.)

  • A lecture format that allows individuals to gain a basic understanding of the methodology.

Recommended for
these people

Who is this course right for?

  • Anyone who wants to learn a product service planning methodology based on customer value

  • Anyone who wants to utilize a user-centered planning methodology

  • Anyone who wants to learn Silicon Valley style innovation methodology

Hello
This is

Curriculum

All

14 lectures ∙ (1hr 56min)

Published: 
Last updated: 

Reviews

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2 reviews

5.0

2 reviews

  • Davie님의 프로필 이미지
    Davie

    Reviews 1

    Average Rating 5.0

    5

    36% enrolled

    • yuri_choi님의 프로필 이미지
      yuri_choi

      Reviews 2

      Average Rating 5.0

      5

      100% enrolled

      논리적으로 문제에 접근하고, 아이디어 발산 과정까지 도달하는 Decision making process를 살피고, 이해할 수 있는 유익한 강의였습니다. 현업에 있으면서 점차 중요도가 높아짐을 느끼는 기획력을 함양할 수 있을 것으로 예상됩니다.

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