I am not a marketer, but I am a product designer and I took this course because I am interested in customer behavior analysis and funnels! It is a good reference for how to work in the field! It explains in detail how to structure the concept and how to apply and interpret it! I would like to recommend it to non-marketers as they can gain a lot of insight, such as how to understand customer behavior and apply it to problem solving!!

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Thank you for your valuable review. Please let me know if there is anything I can help you with :)

This is a growth marketing course for beginners and intermediates, designed for marketers, PO/PMs, designers, and planners who want to solve customer-centric problems. It helps participants understand the concept and approach of 'data-driven growth', which quantifies customer behavior and converts it into measurable methods, and learn specific practical management methods for each customer behavior funnel. Participants will also learn how to use basic technologies and tools to become 'problem solvers' who can solve difficult customer problems.