I highly recommend this to anyone looking to start with performance marketing and expand into growth marketing! From a junior's perspective, I felt this lecture was an opportunity to redefine a customer-centric mindset and the core perspectives of growth marketing. As with all lectures, simply taking the course doesn't make the knowledge your own. I believe that only through a process of internalizing it via consistent learning and exploration can you finally sublimate the course content into your own unique perspective and vision. Lastly, I would like to thank the practitioner for always striving to spread a positive influence.