인프런 - 라이프타임 커리어 플랫폼

We will cover Amplitude, currently used by leading companies in various industries for user behavior data analysis. This includes methods for creating a demo account, as well as generating and utilizing charts in Amplitude.

This is a basic/introductory course on digital marketing. It covers how to design digital marketing based on data and various practical cases. It contains stories and content that I want to share from my 14 years of experience in various fields of marketing, from digital marketing agencies to in-house marketers at large corporations. It is recommended for those who want to understand digital marketing in general.

There is no better way to succeed in your job search than to share the experiences and know-how of current professionals. I will share my know-how on how to successfully land a job as a performance marketer or growth marketer in just 6 months of job preparation.

Based on the key indicators defined based on data, learning through experiments and rapidly iterating to grow the service. This is a 101 lecture covering the basics of growth hacking.

Learn the basics of digital marketing + the practical aspects of content/performance marketing one by one! This course applies it to planning a virtual digital marketing campaign and acquires the core competencies of a digital marketer, such as digital marketing campaign strategy planning and execution.

We will teach you the key points of SQL data analysis methods in an easy-to-understand manner through analysis projects and theories.

With most of our daily lives being digitalized, you need to be able to capture the hearts of your customers and lead them to purchase in this digital world. In this course, designed to help you learn and apply it immediately, you will reach the entire stage from strategy to practical application!

This is a Google Analytics lecture that allows you to practice by actually touching it to apply it, rather than a simple function listing lecture :)

This is an introductory lecture on the most famous data analysis tool, GA4. This is a practical GA4 course prepared by a current marketer with over 10 years of marketing experience in Korea and abroad. It is a practical lecture that will help anyone from aspiring marketers who dream of becoming (digital) marketers to current business owners and those interested in data analysis to take this lecture and apply it to real-world situations right away.

This is a beginner/intermediate growth marketing course for marketers, PO/PMs, designers, and planners who seek customer-centric problem-solving. It aims for them to understand the concepts and approaches of 'Data-driven Growth' – quantifying customer behavior and transforming it into measurable methods – learn specific practical management methods for each customer behavior funnel, and utilize basic skills and tools to solve complex customer problems to become 'problem solvers'.

Can GA lectures be this easy and clear? Try applying what you learned in these easy-to-understand lectures to your work right away!

Did you know that marketing is a battle of data, not intuition? Data analysis is inseparable from marketing! Job seekers who want to know about the importance of data analysis, and employees who want to strengthen their capabilities while working in the marketing department, come on in!

1) Understand the huge flow of digital marketing and look at the methodologies for becoming a digital marketer. 2) We will conduct a lecture to get a taste of Google Analytics, a core tool of digital marketing.

Now is the time for 'customer touchpoint marketing'. We will explain in detail the concept of customer touchpoint marketing and how to implement it. We have also included 'marketing immutable laws' that entrepreneurs should know and digital marketing FAQs. You can get everything from the basics of marketing to the latest trends.

This is a lecture on the core concepts of performance marketing prepared for job seekers, job seekers, and non-majors. There is also an assignment prepared to virtually experience the job of performance marketing!📖

If you follow the practical lectures and follow along with your own hands, you will soon be able to freely use the Facebook platform. Try implementing everything from the very beginning of Facebook to the most difficult development techniques.

In the cookie-less era, how will marketing change? If you don't know how to start marketing performance analysis, attend the November seminar.

This course is perfect for those who need to set up and run ads immediately without a mentor. We will teach you the principles of performance marketing and optimal setup methods so that you can strategize, analyze ad performance, and manage operations on your own.

Are you trying to turn Google Ads into Instagram advertising material? Have you ever gotten a sample of what a responsive banner is? Have you ever wondered who sees Google Ads? We'll tell you exactly that.

This course will help you strengthen the core of your business marketing by leveraging data to discover marketing insights.