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고객 욕구와 행동 패턴 파악에 효과적인 디지털 분석 도구 UA와 GA4를 활용하여 고객에게 더 좋은 경험을 선사하고 퍼포먼스 마케팅 캠페인을 고안하는 과정입니다.

Masocampus

[GA4 탑재] 데이터 마케팅 입문 부트캠프

수강평 남겨주셔서 감사합니다😊 항상 최선을 다하는 마소캠퍼스가 되겠습니다!

분석능력 UP

This is the process of providing a better experience to customers and designing a performance marketing campaign by utilizing UA and GA4, digital analysis tools that are effective in understanding customer needs and behavior patterns.

입문

초급

중급이상

구글 애널리틱스

Google Analytics

Performance Marketing

Digital Marketing

[GA4-equipped] Data Marketing Introductory Bootcamp

00. Introduction to Data Marketing

01. Marketing and Digital Log

02. Introduction to digital analysis tools

03. Start Data Marketing

04. Securing basic services for data marketing

05. Start data marketing using Naver Analytics

06. GA's Evolution and UA

07. Introduction to Data Marketing Using UA

08. GA's Evolution Process and GA4

09. GA4 Application Guide

10. UA-based data marketing

11. Data analysis to support ROI marketing

12. Universal Analytics Basic

13. Universal Analytics Characteristics and Utilization Methods

14. Data Analysis Report Structure

15. Digital Marketing Campaign Performance Analysis

16. Universal Analytics Practical Application Strategy

17. Data Marketing Practice Analysis

18. Comparison of UA and GA4

19. Introduction to data marketing using GA4

20. Textbook Download Center