Chiến lược chuyển đổi khách hàng tiềm năng tiếp thị B2B (từ lưu lượng truy cập đến cuộc gặp đầu tiên)

Learn how to understand your company's potential customers' purchase journey and drive conversions with personalized messages at each stage. Marketing and sales teams share tips and case studies on how to maximize performance by working together with CRM.

We will teach you how to create a sharp positioning strategy that successfully penetrates the market and how to implement it through content. We will compress the core strategies that are important for the growth of tech companies but are surprisingly easy to overlook into 2 hours.

From differences in work tasks by year to tips on career & job changes, and even how to enhance your capabilities! Grace, a 12-year marketing director who has experienced various interviews from both the interviewer and interviewee perspectives, shares her tips for preparing for job change interviews!

LinkedIn, the essential channel for B2B marketing. From key information to real-world examples - we'll give you just what you need to get started now!

This is an introductory lecture on the most famous data analysis tool, GA4. This is a practical GA4 course prepared by a current marketer with over 10 years of marketing experience in Korea and abroad. It is a practical lecture that will help anyone from aspiring marketers who dream of becoming (digital) marketers to current business owners and those interested in data analysis to take this lecture and apply it to real-world situations right away.

Learn how to understand your company's potential customers' purchase journey and drive conversions with personalized messages at each stage. Marketing and sales teams share tips and case studies on how to maximize performance by working together with CRM.

How would a former strategy consultant from McKinsey approach digital marketing? This is a vivid conference lecture by Senior Kim Jae-seong, who actually worked as a consultant at McKinsey and then as a digital media planner at Cheil Communications.

You will discover a new way to make money online. You will be able to create a real WordPress money machine by following real-life examples.

Are you still planning marketing campaigns and writing reports by hand these days? This course covers how to use GPT to develop strategies, automatically execute ads and content, and create KPI reports in real-time. Experience the "efficient working methods" that every marketer is curious about directly in this course.

This is a [Photoshop Design for Marketing] lecture prepared for beginners who don't even know Photoshop 1. After learning the basic functions of Photoshop, you will create SNS content, banners, promotional posters, blog skins, etc. necessary for marketing.

How Top Sellers Sell! 14 Killer Strategies from Sales Masters Who Excel Even in a Downturn

This lecture is structured to be easily understood even by those new to data taxonomy. Data taxonomy design is essential when implementing CRM marketing tools like Braze, analytics tools such as Mixpanel and Amplitude, and MMP tools including Airbridge and AppsFlyer, and establishing their environments. By taking this lecture, you will learn industry-specific practical standards and application methods, enabling you to directly build data-driven marketing automation and accurate analysis systems. This is a practical guide that organizations working with data must take.

Chatgpt is a program that reads and comments on posts written by my neighbors Lesson on developing marketing automation and neighbor management programs

Seth Godin asks us: In uncertain times, what strategy are you building? With the emergence of AI, complex markets, and rapidly changing environments, we now need strategy as a 'sophisticated way of thinking.' This lecture teaches practical and sustainable strategic thinking methods that can be applied to our lives and business.

From differences in work tasks by year to tips on career & job changes, and even how to enhance your capabilities! Grace, a 12-year marketing director who has experienced various interviews from both the interviewer and interviewee perspectives, shares her tips for preparing for job change interviews!

It is an era where my own content is more important than specs. Writing is the best cost-effective tool that appeals to me without requiring capital. In the era of influencers, let's build my brand with just writing. Let's do it together step by step!

Along with methods to enhance the quality of existing marketing materials such as blogs and top search engine promotions, practical marketing strategies utilizing new platforms like YouTube and Naver TV were presented. Related programs and production methods are provided to enable anyone to easily create high-quality materials. Through this, marketing methods that bring you closer to customers can be utilized.

After attending a 30-minute lecture, you can decorate your own Instagram feed and receive sponsorship!

Digital marketing that makes money, such as Naver Shopping and Coupang Partners, requires consistency, but you can approach it easily and effectively with scientific analysis and automation. We will teach you the key secrets of creating a program that collects and analyzes popular products, keywords, blogs, and shopping information.