Masterclass của Seth Godin: Bản chất của Marketing

Seth Godin asks us: In uncertain times, what strategy are you building? With the emergence of AI, complex markets, and rapidly changing environments, we now need strategy as a 'sophisticated way of thinking.' This lecture teaches practical and sustainable strategic thinking methods that can be applied to our lives and business.

Seth Godin asks us: The project, business, or service you're creating right now— for whom and what value is it creating? Whether it's marketing or planning, ultimately the core of everything we do lies here. Creating value. Through concise yet practical lectures and workbooks, we'll share methods for creating even greater value.

Seth Godin asks us: The project, business, or service you're creating right now— for whom and what value is it creating? Whether it's marketing or planning, ultimately the core of everything we do lies here. Creating value. Through concise yet practical lectures and workbooks, we'll share methods for creating even greater value.

Seth Godin asks us: In uncertain times, what strategy are you building? With the emergence of AI, complex markets, and rapidly changing environments, we now need strategy as a 'sophisticated way of thinking.' This lecture teaches practical and sustainable strategic thinking methods that can be applied to our lives and business.

Learn the practical planning process of detailed pages, blogs, news articles, and card news marketing content that content marketers must plan in practice through a virtual marketing campaign project.

A practical publishing strategy revealed by an author and editor. From publishing proposal to contract and monetization—how to change your career with one print book.

We help you start your business without being employed as a junior agent. Truly practical brokerage education.

Everything you need to know about successfully planning and executing a presentation that no office worker can avoid!

In this sharing session, members of the SelfishClub AI Video Team's NDA AI Studio will personally share their experience! Based on their actual project experience with Dr. Ian, a senior dog nutrition supplement brand, they will share how they designed and executed the entire AI-powered brand marketing process. From creating an animated universe that embodies brand philosophy, to planning and executing detailed pages, to producing short-form videos for conversion! They'll share the actual workflow, focusing on which AI tools were used for what purposes at each stage, and how various tools were combined and utilized. For those who were curious about how AI tools are actually used in real projects despite there being many available, and for those who found tool combinations or practical workflows overwhelming, this is your chance to directly see which tools were combined and how, and the actual workflow process. The NDA AI Studio team will share their real-world trial and error experiences and know-how based on actual cases.

Karen Floyd, a world-renowned career coach who has designed careers for leaders at numerous global companies including Google, Samsung, Naver, and Hanwha. As a top 1% communication expert selected by the European PR Association and a former headhunter who has handled hundreds of resumes and interviews, she is opening her first course on Inflearn specifically for Korean students. Design your own career strategy and brand with Karen's directly developed C.L.E.A.R. Career Method and LinkedIn brand strategy expertise.

I have been writing a year-end review since 2017. And I have been writing a review whenever I have a problem. I would like to share what I have learned from writing a review for 7 years.

If you are preparing for a job change after 5 years or less, we will tell you all about career management methods along with successful cases of career branding that can increase your passing rate by more than 2 times with a strategy that differentiates you from others!