인프런 - 라이프타임 커리어 플랫폼

This is a basic/introductory course on digital marketing. It covers how to design digital marketing based on data and various practical cases. It contains stories and content that I want to share from my 14 years of experience in various fields of marketing, from digital marketing agencies to in-house marketers at large corporations. It is recommended for those who want to understand digital marketing in general.

We will cover Amplitude, currently used by leading companies in various industries for user behavior data analysis. This includes methods for creating a demo account, as well as generating and utilizing charts in Amplitude.

This is a beginner/intermediate growth marketing course for marketers, PO/PMs, designers, and planners who seek customer-centric problem-solving. It aims for them to understand the concepts and approaches of 'Data-driven Growth' – quantifying customer behavior and transforming it into measurable methods – learn specific practical management methods for each customer behavior funnel, and utilize basic skills and tools to solve complex customer problems to become 'problem solvers'.

This is an introductory lecture on the most famous data analysis tool, GA4. This is a practical GA4 course prepared by a current marketer with over 10 years of marketing experience in Korea and abroad. It is a practical lecture that will help anyone from aspiring marketers who dream of becoming (digital) marketers to current business owners and those interested in data analysis to take this lecture and apply it to real-world situations right away.

Based on the key indicators defined based on data, learning through experiments and rapidly iterating to grow the service. This is a 101 lecture covering the basics of growth hacking.

In the cookie-less era, how will marketing change? If you don't know how to start marketing performance analysis, attend the November seminar.

This course will help you strengthen the core of your business marketing by leveraging data to discover marketing insights.