인프런 - 라이프타임 커리어 플랫폼

LinkedIn, the essential channel for B2B marketing. From key information to real-world examples - we'll give you just what you need to get started now!

How would a former strategy consultant from McKinsey approach digital marketing? This is a vivid conference lecture by Senior Kim Jae-seong, who actually worked as a consultant at McKinsey and then as a digital media planner at Cheil Communications.

We will teach you how to create a sharp positioning strategy that successfully penetrates the market and how to implement it through content. We will compress the core strategies that are important for the growth of tech companies but are surprisingly easy to overlook into 2 hours.

Let's master the background, strategy, specific examples, and methodology of storytelling, a marketing methodology that is even more effective during a recession.

Now is the time for 'customer touchpoint marketing'. We will explain in detail the concept of customer touchpoint marketing and how to implement it. We have also included 'marketing immutable laws' that entrepreneurs should know and digital marketing FAQs. You can get everything from the basics of marketing to the latest trends.

Core muscles are invisible, but they are the backbone of our body. This lecture will teach you the fundamentals of marketing that will become the core muscles of your business.

This is a practical marketing education directly linked to sales, taught by a marketing expert and top 1% growth hacker with 15 years of experience who consistently achieves purchase conversion rates of at least 1,000%.

Are you still planning marketing campaigns and writing reports by hand these days? This course covers how to use GPT to develop strategies, automatically execute ads and content, and create KPI reports in real-time. Experience the "efficient working methods" that every marketer is curious about directly in this course.