【入門】実務で使えるマーケティング基礎講座 | 「売れる仕組み」を世界で一番やさしく学ぶ

Copywriting from my story, sparking empathy. Copy that feels ubiquitous. How can we write distinctive copy? To craft unique copy, one must embed the writer's own story. My story is ultimately that of an ordinary person, capable of resonating with common customers, making them feel, 'This is my story, too!'

Experimentation and A/B testing are essential skills in CRM marketing and growth marketing practice. Both PMs and POs must repeatedly conduct experiments and A/B tests in growth marketing and CRM marketing campaigns to maximize performance and efficiency. In fact, when PM and PO roles establish CRM marketing strategies based on experimentation and A/B testing, they can simultaneously achieve data-driven growth marketing performance and cost efficiency.

Seth Godin asks us: In uncertain times, what strategy are you building? With the emergence of AI, complex markets, and rapidly changing environments, we now need strategy as a 'sophisticated way of thinking.' This lecture teaches practical and sustainable strategic thinking methods that can be applied to our lives and business.