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Marketing & PR

Empathetic copywriting that sells without selling

Copywriting from my story, sparking empathy. Copy that feels ubiquitous. How can we write distinctive copy? To craft unique copy, one must embed the writer's own story. My story is ultimately that of an ordinary person, capable of resonating with common customers, making them feel, 'This is my story, too!'

5 learners are taking this course

  • ubob
공감
마케팅
카피라이팅
설득력
Marketing Theory
Copywriting
writing

What you will learn!

  • You can build a sentence-collecting habit for unique and empathetic copy material.

  • I can write copy that attracts customers by capturing my schedule and experiences in writing.

Copywriting that elicits empathy by telling my story

I think I've seen this copy here and there. How can I write a copy that stands out? To write a copy that only I can write, I have to include the writer's story. My story is ultimately the story of an ordinary person, and I can elicit empathy from ordinary customers by saying, "This is my story, isn't it?"


This course presents a method of writing copy that elicits empathy from customers based on a single word from one's own 'daily life' and sentences that one usually 'underlines' and collects.


Stop writing copy that is centered on advertising/promotion and psychology theories! Copywriting that moves the hearts of readers with 'empathy' using copy written from the writer's daily life as material.

- How to write copy, titles, and product introductions that attract customers with empathetic copy based on my (the copywriter’s) experience, without pressuring (or boring) customers with trendy words, provocative expressions, or boring sentences.

- Delivering practical emotional copywriting methodology that can be followed right on site

* Based on field know-how accumulated through direct confirmation of all product names and product introductions of 29cm Shopping Mall

* How to write unique and lifelike copy with the habit of collecting sentences

* How to transform collected sentences into sentences that sell by incorporating my experience into them

* The most important title writing know-how in sales copy

- A famous lecture that you must listen to if you are in a job that involves writing at customer contact points, such as a marketer, salesman, planner, product developer, or UX planner.


The #1 most popular advertising company writing special lecture, a direct lecture by the most popular copywriter, Lee Yu-mi

- Former head copywriter for Korea's first emotional shopping mall 29cm

- Current copywriter providing copywriting and UX writing consulting for CJ, Naver, Woowa Brothers, SSF, Amore Pacific, Shinhan Card, etc.

- A writing instructor who is competitively recruited by advertising agencies where copywriters fly and run around\


Learning Objectives

- You can develop the habit of collecting sentences to obtain materials for unique and sympathetic copy.

- I can write copy that attracts customers by incorporating my schedule and experiences into my writing.

- You can write attractive documents required for practical work.

Learning Object

- People working in marketing/public relations/planning positions whose job is writing

- Practitioners who want to get ideas from everyday life and express them in copy

- All employees who write at customer contact points

Learning period

1. What kind of copy really makes you want to buy it?

2. The standard for good copy as seen in the 29cm copy case

3. If you want to write clearly, you have to write small things.

4. The amount of indirect experience determines the details of the copy.

5. Collect sentences because you can't experience everything firsthand.

6. Copy written by Sentence Collection: Literary expressions that sell

7. Copy, without details, is nothing

8. If you think about just one person and write, you will create copy that resonates with everyone.

9. Create a title that opens your heart

10. How to collect copy material from literature and non-literature

Recommended for
these people

Who is this course right for?

  • Writing professionals in Marketing/PR/Planning

  • A practitioner aiming to express daily life ideas as copy.

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61

Reviews

2

Answers

4.8

Rating

32

Courses

Curriculum

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10 lectures ∙ (2hr 3min)

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