"Choose the necessary information to create unique content
"The story of the process of fusion with technology"

1. Lecture Introduction

The Fourth Industrial Revolution, big data, the Internet of Things... these are terms frequently mentioned in the news and other media, yet some may find them difficult to grasp or even clearly explain how they're used. Some may also be struggling to understand how to approach business in this rapidly changing era. This lecture will introduce current tech trends and present various examples of how they're being implemented in everyday life and applied to business.

2. Convergence of daily life and technology

The lecture will present various examples of how everyday life and technology converge. Have you ever heard of businesses that achieved great success by converging everyday life and technology? Let's take the example of the " Chicken Run Project " in China.

The Chinese government allocated land in impoverished Chinese villages to private companies, purchasing chickens that had walked over a million steps for more than three times the market price . The pedometers attached to the chickens' legs consumed Wi-Fi and data , and blockchain technology was needed to transparently disclose the collected data. The "Chicken Run Project," a fusion of various technologies, resulted in a sellout of products in a short period of time, demonstrating the potential of the healthy food industry and realizing social value.

In this day and age, when technological advancements are accelerating based on big data, this is the knowledge we need: integrating technology into our daily lives to create new value . This lecture will discuss the organic relationships and trends among technologies, along with the changes in our daily lives brought about by technology. We will also present a paradigm for life and coping strategies for people living in this era.

3. Daily life + new technology = increased sales!

The emergence of new technologies often stems from the collaboration of something new. We may overlook something in our daily lives, but observing it with interest can spark great ideas. This lecture also covers examples of how to approach work from a different perspective. Consider the following example.

Have you ever thought the Fourth Industrial Revolution and big data were so difficult, but they're actually quite simple? You're right. The collaboration between innovative thinking and technology can be found even in the smallest details of everyday life. Learn about various examples that will inject new insights into your daily life through our lectures!

4. Insights you can gain from the lecture

5. Books

Today's Essential Knowledge Vol. 1 (*Click on the image below to go to the purchase link.)