Growth Hacking Fundamentals - Growth Hacking Fundamentals

1. Course Introduction

This is a fantastic opportunity to learn growth hacking firsthand from a successful startup! This two-hour course offers proven content from lectures at top universities in Korea, including KAIST, as well as Fast Campus. Through this course, you'll understand the fundamentals of growth hacking and immediately apply them to your work.

If you have any questions or concerns about the lecture content, please feel free to ask and we will be happy to answer them.

This course covers several growth hacking "techniques" from a marketing perspective. If you're looking to learn marketing techniques through case studies, you can search Google for keywords like "Growth Hacking Marketing Case Study." However, this course offers valuable insights in another area. It aims to help those working in marketing, development, and sales departments understand how growth hacking can lead to successful business outcomes, from a holistic perspective on the services provided by a company.

2. Learning Objectives

• You can understand the background and concept of growth hacking.
• You can learn about conversion and funnels, which are necessary to understand growth hacking.
• Understand growth hackers and build a team.
• You can introduce growth hacking throughout your company through the growth hacking process.
• You can learn practical examples of growth hacking.
• You can learn about various KPIs (Key Performance Indices) for growth hacking and create KPIs that are suitable for the team you are currently working on.

3. Course Target

• Anyone curious about the growth equations of the hottest startups can take this course.
• Anyone interested in data-driven decision-making in digital marketing or service planning can take this course.
• Anyone who is working in a startup or wants to start a business can take the course.

4. Requirements

There are no prerequisites, but applicants must have or plan to have experience working for at least one company.

5. Knowledge sharer

Seo Woo-seok

Growth Hacker and Technical Entrepreneur
- (Current) GS Home Shopping Venture Investment Team CoE (Center of Excellence)
- (Former) Daily Hotel CTO
- (Former) Vice President/CPO/CTO of Algipi Korea (Yogiyo/Baedal Tong)
- Growth hacking lectures held at Fast Campus/KAIST, etc.
- Column 'Seo Woo-seok's O2O Business' serialized in Next Daily
- Ph.D. in Technology Management from Sungkyunkwan University (Completed), Open Innovation