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Writing Public Institution Blogs for Citizens to Read (How to Write Blogs That Promote Effectively)

Even good policies won't reach citizens if they're not "readable content." From titles and opening sentences to H1/H2/H3 structure, plain language writing, image alt text/video captions, and proper citation of links, contact information, and official sources—we'll organize it all into a practical workflow in 1 hour and 20 minutes. Finally, we'll reduce rework with a publication checklist and update routine.

3 learners are taking this course

Level Beginner

Course period 12 months

  • learningandgrowth
공공기관홍보
공공기관홍보
보도자료
보도자료
SEO
SEO
콘텐츠 마케팅
콘텐츠 마케팅
콘텐츠 기획
콘텐츠 기획
Contents Marketing
Contents Marketing
Digital Marketing
Digital Marketing
Copywriting
Copywriting
Blog
Blog
Promotional Page Creation
Promotional Page Creation
공공기관홍보
공공기관홍보
보도자료
보도자료
SEO
SEO
콘텐츠 마케팅
콘텐츠 마케팅
콘텐츠 기획
콘텐츠 기획
Contents Marketing
Contents Marketing
Digital Marketing
Digital Marketing
Copywriting
Copywriting
Blog
Blog
Promotional Page Creation
Promotional Page Creation

What you will gain after the course

  • You can design one public institution blog post with an H1/H2/H3 table of contents structure, making the key points visible even when readers scan through it.

  • You will develop a writing routine that increases click-through rates and comprehension using the "discoverable title + first sentence" formula.

  • You can learn rewriting standards that transform difficult expressions into plain language, allowing you to refine your writing to reduce complaints and follow-up questions.

  • You can learn the standards for adding alternative text (alt) and captions/descriptions to images and videos to improve both accessibility and comprehension.

  • You can operate a "pre-publication check → publish → update" routine for highly credible content with links, contact information, official source citations + fact-checking checklists.

Public Institution Blogs: Writing for Citizens to Read

Not stopping at just "good content" for public institution policy, project, and event posts,

We'll organize in 1 hour and 20 minutes a writing routine that makes citizens read, understand, and take the next action.


How to revise text like the one on the left

What you'll complete after taking the course

- Title and opening sentence design

- H1/H2/H3 table of contents structure

- Plain Language rewrite

- Applying standards for image alt text / video captions and descriptions

- Including links, contact information, and official source citations

Skills you will "definitely" gain from this course

- The ability to structure long-form content into scannable text rather than a "wall of text"

- The ability to design titles and opening sentences that make citizens understand "why they should read this"

- Standards for simplifying language (at word/sentence/paragraph level) and rewriting routines

- How to select image and video materials based on criteria and add descriptions (alt/captions/subtitles)

- Writing habits that increase credibility by including links, contact information, and official source citations

Curriculum (Total 8 Lessons / Approx. 1 hour 20 minutes)

Lesson 1. Why Do We Blog? — To Help Citizens First

Lesson 2. Titles and Opening Sentences That Are Easy to Find

3. Structure of Writing — Table of Contents Format (H1/H2/H3)

4. Using Plain Language

Lesson 5. Photos, Images, and Videos — Make them easy to view, always include descriptions (alt/captions/subtitles)

Lesson 6. Links and Contact Information — Making the 'Next Step' Easy for Citizens

Lesson 7. Fact-Checking and Citing Official Sources — How to Build Trust

Lesson 8. Final Check & Update Routine Before Publishing

Ready-to-Use Examples (Before → After)

Examples of rewriting content into text that citizens can understand more easily

Who this course is recommended for

- Public institution/local government/affiliated organization staff who write blog and website content

- Those who frequently receive feedback like "It's hard to understand / There's no clear point"

- Those who want to solve the problem of citizens dropping off mid-way due to lengthy content

- Teams that want to standardize criteria for image alt text, video captions/descriptions, and official source attribution

- Practitioners who want to reduce revision requests and rework after publication

What to Prepare / How to Take the Course

- Prerequisites: None (suitable for beginners)

- Materials needed: One piece of writing you recently wrote or plan to publish (any of the following: policy/business/event/announcement)

- How to take the course: Practice-focused approach where you rewrite your own text while watching the lecture

Recommended for
these people

Who is this course right for?

  • Working-level staff who write blog and website content at public institutions/local governments/public institution affiliated organizations

  • People who frequently receive feedback like "It's hard to understand / There's no clear point" when posting about policies and projects

  • Someone experiencing the problem of visitors leaving midway through their blog posts because they are long and dense (walls of text)

  • People who post images and videos but don't have guidelines on how to add alt text/captions/descriptions or credit sources

  • For those who want to improve posts where citizens can't move to the "next step" because the links/contact info/next actions are weak

  • Teams that want to reduce review and revision rounds due to repeated edits after publication

Hello
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Learners

6

Reviews

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Rating

3

Courses

경영전략 컨설턴트로 약 20년 동안 제조·금융·IT·공공 등 10개 이상의 산업에서 80여 개 프로젝트를 수행했습니다. 고객으로부터 긍정적 피드백을 받으며 최단 기간에 파트너가 되었고, 고객사의 성과 창출에 직접 기여했던 프로젝트 성공 경험을 공유하고 있습니다.

https://www.learningandgrowth.co.kr/

Curriculum

All

8 lectures ∙ (1hr 20min)

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