Overwhelm with Logic, Persuade with Emotion 3 - Completing a Piece of Writing with a Report

Many people think of writing as a realm of talent or inspiration. However, after analyzing thousands of reports in corporate settings over 26 years, I discovered one fact. Writing is not about talent; it is about structure. In this lecture, I will show you how to apply the logical structure of reports—an essential skill for professionals—to your writing so that anyone can create pieces that read logically. By utilizing the core structures of a report: Problem → Analysis → Conclusion Situation → Evidence → Decision You can persuasively write anything, from blog posts and columns to essays and content pieces. Furthermore, in the latter half of the lecture, we will practice applying this structure to actual writing, following the process of: Experience → Structure → Message → Completed Piece. Through this lecture, you will transform writing from a daunting task into a **"process of designing with structure."**