Hi Guys. Welcome to my Microsoft Ads MasterClass 2025! In my course you will learn everything about Microsoft Ads. I have created video lessons on every campaign and every feature of Microsoft Ads. You will get to see the real practical implementation of how to create each and every campaign and how to use every feature of this product.
1 learners are taking this course
Understand how Microsoft Ads works and how it differs from Google Ads in audience, network, and bidding behavior.
Navigate the Microsoft Ads interface confidently, including Campaigns, Ads & Extensions, Tools, and Insights sections.
Learn how to set up your first search campaign with proper targeting, keywords, ad groups, and conversion goals.
Master keyword research specifically for Microsoft Ads using Keyword Planner and third-party tools.
Understand match types (Broad, Phrase, Exact) and how they influence visibility and performance.
Write high-converting text ads, responsive ads, and extensions that improve click-through rate and quality score.
Set up and use UET (Universal Event Tracking) tag for tracking conversions, events, and user behavior across your website.
Create conversion goals such as purchases, sign-ups, leads, and add-to-cart events.
Build audience targeting strategies, including remarketing lists, custom audiences, in-market audiences, and similar audiences.
Learn all campaign types, including Search, Shopping, Audience Ads, App Install campaigns, Smart Campaigns, and more.
Set up Microsoft Shopping campaigns by connecting Merchant Center, product feeds, and catalog optimization.
Run Audience Ads across Microsoft’s Audience Network to reach users on MSN, Outlook, Edge, and partner websites.
Create Dynamic Search Ads (DSA) to automatically match search queries to your website content.
Import Google Ads campaigns into Microsoft Ads and learn how to optimize them after migration.
Understand bidding strategies, including Manual CPC, Maximize Clicks, Maximize Conversions, Target CPA, and Target ROAS.
Analyze performance using Reports, Insights, and Analytics, learning how to read critical metrics like CTR, CPC, CPA, and ROAS.
Optimize campaigns for better performance, including negative keywords, A/B testing, ad rotation, and budget adjustments.
Use advanced tools like Experiments, Shared Libraries, Asset Management, and Automated Rules.
Learn account structure best practices for agencies, freelancers, and business owners running multiple clients.
Build a scalable Microsoft Ads strategy that supports e-commerce, B2B, lead generation, or app promotion campaigns.
Entrepreneurs Who Are Starting Their New Business
Professionals Who Are Working In The Field Of PPC & Want To Upskill Their Knowledge About Microsoft Ads
Young Professionals Who Are Entering Into The Field Of Digital Marketing
Who is this course right for?
Digital marketers who want to expand their skills beyond Google Ads and tap into the Microsoft Search Network.
Business owners and entrepreneurs looking to drive more leads and sales through cost-effective advertising channels.
Freelancers and agency professionals who want to offer Microsoft Ads services to clients and increase revenue streams.
PPC specialists who want to master all Microsoft Ads campaign types, including Search, Shopping, Audience Ads, and more.
E-commerce store owners who want to run profitable Shopping campaigns on Microsoft Merchant Center.
Marketing students and beginners who want to learn paid advertising from scratch with easy-to-follow explanations.
Content creators and bloggers looking to increase website traffic using paid search campaigns.
Lead generation professionals wanting to target high-quality B2B audiences found on Bing, Yahoo, and partner networks.
Anyone switching from Google Ads to Microsoft Ads and wanting a complete, structured guide to all features.
Professionals looking to start a career in PPC advertising, performance marketing, or digital marketing roles.
Need to know before starting?
No prior experience with Microsoft Ads is required — beginners can start easily.
Basic computer skills such as browsing, using spreadsheets, and managing files.
A laptop or desktop with a stable internet connection for campaign setup and practice.
A Microsoft Ads account (free to create; step-by-step setup will be shown in the course).
Optional: A website or landing page to run ads for (not mandatory; demo examples included).
Basic understanding of digital marketing (helpful but not required).
Optional: Google Ads experience — this helps but is NOT necessary.
A willingness to learn and experiment, since campaign optimization involves testing.
Access to Microsoft Merchant Center (only required for Shopping campaigns; free setup covered in the course).
A clear objective or business goal, such as generating leads, sales, or website traffic (helps with campaign creation).
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Courses
Tanmoy Kr. Das is an IIM MBA alumnus and a seasoned digital marketing professional with over 18 years of experience. An ex-Google employee, he is widely known for his expertise in digital marketing, artificial intelligence, and online business creation.
As an acclaimed educator and corporate trainer, Tanmoy has empowered over 200,000 students and professionals across the globe. His teaching spans multiple domains — from Google Ads, Meta Ads, and SEO to AI tools like ChatGPT, Gemini, Copilot, and Midjourney, as well as strategies to build and monetize online businesses.
Celebrated for his ability to simplify complex concepts into actionable insights, Tanmoy continues to inspire learners and entrepreneurs to leverage technology for sustainable growth and success in the digital era.
Tanmoy Kr. Das는 IIM MBA 출신의 디지털 마케팅 전문가로, 18년 이상의 풍부한 경력을 보유하고 있습니다. 전 구글 직원으로 그는 업계 내에서 디지털 마케팅, 인공지능 (AI), 온라인 비즈니스 구축 분야의 탁월한 전문성을 인정받고 있습니다.
교육자이자 기업 트레이너로, Tanmoy는 지금까지 전 세계 20만 명 이상의 수강생들과 전문가들에게 실질적인 성장을 이끌어왔습니다.
그의 강의는 Google Ads, Meta Ads, SEO부터 ChatGPT, Gemini, Copilot, Midjourney와 같은 AI 도구 활용, 그리고 온라인 비즈니스 구축 및 수익화 전략에 이르기까지 폭 넓은 영역을 아우릅니다.
복잡한 개념을 누구나 이해할 수 있도록 실용적인 인사이트로 풀어내는 능력으로 유명한 Tanmoy는, 디지털 시대에 기술을 활용해 지속 가능한 성장을 이루고자 하는 학습자와 창업가들에게 꾸준히 영감을 주고 있습니다.
All
64 lectures ∙ (3hr 19min)
9. RSA
03:08
10. App Install Ad
02:09
11. Multimedia Ad
03:18
14. App Extensions
01:31
15. Call Extensions
01:02
18. Image Extensions
01:36
20. Price Extensions
02:38
25. Video Extensions
01:51
26. Flyer Extensions
01:23
27. Logo Extensions
01:08
Limited time deal ends in 1 days
$388,330.00
69%
$47.30
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