GTM (Go-To-Market) 101 Course | What's the point of making it if you don't make money?

A bible for entrepreneurs, including startups, IT, and one-person startups. You will be able to acquire core basic knowledge and practical know-how :)

I will explain cost concepts in simple terms for those handling cost accounting at work, preparing for a startup, or running a small to medium-sized enterprise.

64 core stories from the Romance of the Three Kingdoms, handpicked by a strategy expert with 30 years of experience! We provide a 150-page 'Rule of Three' strategic framework that structures complex business issues into just three areas to design your victory. [The Blueprint for Victory Learned from Heroes of Turbulent Times] Did you feel you should read the Romance of the Three Kingdoms but felt overwhelmed by its massive volume and 1,200 characters? Or even if you read it, were you unsure how to apply it to real-world business? This lecture pierces through the entire epic while distilling only the 'Rule of Three' that can be immediately applied to modern business. 🎯 This lecture is for: Strategists/Planners: Those who want to design a 'structure for victory' that does not collapse amidst complex variables. Leaders: Those who want to win people over by mastering justification, practical interests, and timing. Beginners: Those who want to master the core plot and strategies of the Three Kingdoms all at once. ⚔️ What will you learn? An Unshakable 'Structure' (Risk Management): From Cao Cao's retreat tactics to Zhuge Liang's defensive formations, learn how to prevent the collapse of your foundation by optimally allocating resources. The Invisible 'Gap' (Strategy Formulation): Through cases like Lu Bu’s "empty house" raids and Guan Yu’s loss of Jing Province, master the art of timing to seize the initiative by capturing the opponent's weaknesses. The Irresistible 'Proposal' (Psychological Persuasion): Systematize negotiation techniques that completely win over opponents using the 'Justification-Profit/Loss-Deadline' frame extracted from Zhuge Liang's diplomacy. 💡 Our Promise After taking this course, you will possess a clearer strategic insight than someone who has read the Three Kingdoms three times. The stories are exciting, and the strategies are meticulous! Results are not left to luck; they are designed.

This is a basic course for those who are new to product CE certification.

This course focuses on practical case studies on how to create opportunities for transactions and monetization without necessarily investing large sums of money when capital is scarce or the business direction is unclear. This lecture summarizes the standards learned through hands-on experience in distribution, wholesale, K-beauty exports, buyer proposals, group buying, influencer collaborations, content marketing, and business development. We will examine why even good products or ideas often fail to lead to actual transactions and profits. From a practical perspective, we explain how to propose products, who to sell to, which channels to utilize, and how to structure deals. Many people get stuck in the process of connecting a good product or idea to actual sales and revenue. Execution often stops because people don't know who to pitch to rather than what to sell, where to find clients, which distribution channels to choose, how to set supply prices and commissions, or how to scale the business after the first sale. Over the past 12 years, I have also experienced numerous trials and errors while working in online wholesale, consumer goods distribution, exports, and business development. I found overseas clients starting with zero buyers, negotiated supply terms with manufacturers, expanded online sales channels, and connected influencers with sellers. I have personally experienced why good products don't sell, why customers don't come even after spending on advertising, why proposals are rejected, and how deals fall apart in the middle of the process. This course does not just show successful results. I will explain, with real-life examples, who I contacted first, what I proposed to the other party, under what conditions the deal was made, where problems arose, and how I restructured the approach after failure. The following topics will be covered continuously: I will introduce the process of discovering buyers and creating deals while exporting K-beauty products to the African market, methods for operating online wholesale and distribution channels, business development practices for finding and proposing to new clients, and local creator strategies for expanding restaurant accounts into sponsorships, paid production, and corporate advertising. We will also cover the structure of group buying brokerage, how to prepare influencer group buys, the process of connecting products with sellers and designing supply prices, commissions, and settlement terms, how to enter welfare malls and closed malls, and how to source products suitable for the market and propose them to manufacturers and distributors. Furthermore, we will discuss how to convert content from simple views into revenue, marketing cases that improve the advertising costs and promotional structures of small businesses, and the realistic decisions made to normalize business after experiencing sales declines, severed deals, relationship conflicts, and failures. I also plan to share the process of developing inconveniences discovered in consulting and business development into patents, MVPs, and new services and business models. The purpose of this lecture is not to deliver a business formula that looks like a "correct answer." It is to show the structure where actual transactions are created by discovering recurring problems in the market and connecting the people, products, content, and distribution channels that can solve those problems. Students can learn the criteria for re-evaluating their own products, experiences, networks, and local resources, and determining to whom and in what way they should propose them. We will look together at the process of turning vague ideas into actionable proposals, connecting those proposals to collaboration and sales, and developing small transactions into repeatable revenue models. I hope this serves as a realistic starting point that can be applied immediately in the field, not only for those starting a business for the first time but also for those who already have products or clients but are unable to expand to the next level, and those who want to turn their experience into a new revenue model.

We explain the 10 most frequently asked questions by those preparing for the Japanese market through real-world experience. From B2B, B2C, applications, to consumer goods - we've gathered common and therefore important concerns about "initial Japanese business" that apply across all industries. Get practical Japanese business know-how that you can immediately apply in the field directly from this lecture.

Based on an accurate understanding of black consumers, appropriate countermeasures and strategies are acquired, enabling effective response to black consumers. Furthermore, it is designed to enhance the professionalism of service staff and improve job satisfaction.

I have packed this with everything I want to tell junior PMs/POs who are struggling due to a lack of good mentors. I will generously share various techniques and mental models used by high-performing PMs/POs.

This lecture presents a practical blueprint for new business development, covering the entire process from working processes, market sensing, setting strategic directions, to organizational commitment and execution results. Through data-driven analysis and action-oriented strategies, it aims to create tangible results by connecting product development, marketing, and distribution.

"Beyond just attending a lecture, we give you the time to 'own' the strategy." The 'Rule of 3', a formula for victory hidden within thousands of figures and complex battles. Change your business landscape with this 483-page PDF textbook and workbook, a culmination of a 30-year strategy expert's systems thinking.

Diagnose the future of my work and learn how to grow together with AI What we need now is the power to read the future of my work! In the midst of industrial restructuring and technological transformation trends, we'll specifically tell you from a job function perspective what changes are coming to your work now and how you can prepare for them.

Management of Technology = Management specialized in technology/engineering fields, Especially IT, computer field basic contents are explained easily with case studies.

A precise analysis of 300 cases applying the 'Rule of Three' within the story, from the Oath of the Peach Garden to the unification of the Three Kingdoms, presented in a 600-page PDF. - Perfect Structuring: Provides overwhelming readability by standardizing every episode into the format of [Original Quote - Rule of Three Analysis - Business Application]. - Vast Archiving: A comprehensive compilation of 300 key milestones across 100 years of history, from the Yellow Turban Rebellion in 184 to the unification in 280, without any omissions. - Practical Utility: Non-exclusive data that goes beyond simple reading material, ready for immediate citation as strategic evidence for proposals, lecture materials, and organizational management.

[Design] Creating a Business Report Structure That Gets Approved Instantly Project 2 goes beyond just understanding why reports fail to get passed; it is a practical course on designing report structures that actually drive decision-making. Many reports contain plenty of information, but they are often put on hold because it isn't clear what exactly needs to be decided. This course covers how to transform a report from a mere "explanatory document" into a strategic design that accelerates your supervisor's decision-making.

This is the process of a tech-based startup CEO, who previously focused only on product development, overcoming their fear of sales and building a repeatable sales system. Through weekly action learning that involves approaching actual potential customers, they establish a value-driven sales mindset and complete a systematic, data-driven sales system.

Brand Managers (BMs) and aspiring entrepreneurs who are responsible for everything from product planning to launch often face the same challenges. Despite the abundance of information, they don't know where to start, and even after writing a proposal, they lack the confidence to move forward, which only slows them down. Based on the practical experience of a current freelance BM who has worked with both top-tier Korean conglomerates and famous indie brands, this course helps you structure your thoughts by clearly distinguishing between pain points, insights, and planning intentions. It establishes product planning standards and development routines that allow you to make decisions and execute independently. Rather than teaching "perfect" planning, this course is designed to help you create "actionable plans" that actually pass market standards and lead to a successful launch.

Hi Guys. Welcome to my Online Business Mastery 2026: Sell Your Digital Products! In my course you will learn everything about how to setup an Online Business to sell Digital Products. I have created video lessons on every feature. You will get to see the real practical implementation of how to use every feature. This is the most detailed course on setting up Online Business you will ever find on the internet. I have created different sections based on different digital products and in each section, I have gone in-depth into explaining the concept of the tool and how to practically implement it. This course will give you a 100% understanding of how to run an Online Business and after going through this course you will be capable of applying these concepts in building your own online business or for your clients.

Are you struggling with rejected proposals? Drawing from 26 years of field experience, I will personally teach you intermediate strategies that go beyond simple writing to elicit immediate approval.

If you're wondering, "I did the user research... but is this result truly representative of all users?" then pay attention! We will show you exactly how to add persuasiveness to your designs based on data. ✅ We explain complex statistical terms in very simple language. ✅ We carefully introduce the 3 core hypothesis tests essential for UX practice, covering everything from principles to hands-on practice. ✅ We show you how to easily analyze user data using AI—without costs or hallucinations.

"History repeats itself, strategy evolves. Everything about business improvisation and strategy formulation learned through 300 decisive moments."