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Growth Hacking and Data Products

Understand growth hacking and data products properly + analyze and apply

(4.5) 2 reviews

15 learners

Level Beginner

Course period 1 months

Performance Marketing
Performance Marketing
Growth Hacking
Growth Hacking
Performance Marketing
Performance Marketing
Growth Hacking
Growth Hacking

What you will gain after the course

  • Data Products and Growth Hacking

  • Looking at it from a data product perspective

  • Focus! Data Products

  • Defining Growth Hacking Correctly

What is growth hacking?
A compound word of growth and hacking.
For startups that need to grow quickly under limited budgets
It refers to an effective marketing technique.

Curriculum

Lesson 1: A Closer Look at Growth Hacking (1)

-Growth
-Hacking

Lecture 2: A Closer Look at Growth Hacking (2)

-Growth Hacking: Concept
-Definition of growth hacking
- Components of growth hacking
- Stages of growth hacking
-The key to understanding growth hacking
-Operational know-how for successful growth hacking
-The stories that come up when you talk about growth hacking
- Classification of indicators
-characteristic
-The problem with indicators: What they don't tell you
-Examples of table data frequently seen in advertising/marketing practices
-What are these things that are easy to miss?

The essence of personalization: not a choice but a necessity

-Case analysis of research institutes
-Personalization: How can it be done?
-Things to consider when personalizing
-Know your customers firsthand
Essential Considerations When Leveraging In-Store Customer Behavior Data
-Questions you can answer and act on when leveraging integrated customer data.
-CRM
-CDP

A global innovation success story of CDPs implementing the 4-stage personalization.

-MUJI
-SHISEIDO
-SUBARU
-Oisix

Understanding the Core of Data Products in Lesson 5

-Data and big data
-Data Science Process
-What is a data product?
-Business model
-Service Design
-Data architecture
- Representative examples of data products
-Two frequently asked questions in the market
-How leaders use to truly understand their customers
-Service design/data architecture case study for customer understanding
-Strategies for effective data action

Lecture Features

  • A lecture that needs no introduction. The most complete course on understanding and applying growth hacking!

PPSS's PICK

"Growth hacking is ultimately a methodology for finding and executing the most efficient and optimal path to achieving your goals. Is it working as intended? Is it leaking elsewhere? You can track all of this with data."

"You can use Google Analytics well. I think just logging in every day and looking at the home screen is a kind of 'escape.'"

"When people think of data, they often think of insights that identify trends, but I believe we should avoid that approach as much as possible. Ultimately, performance is key. The real issue is money and sales."

Instructor Interview

Have any further questions? Contact the Pppss Academy via KakaoTalk!

Recommended for
these people

Who is this course right for?

  • IT developers such as front-end and back-end engineers

  • IT developers such as front-end and back-end engineers

  • Planning TF team member in charge of business planning

  • Marketing practitioners who want to properly understand growth hacking

Need to know before starting?

  • Passion and will

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2 reviews

4.5

2 reviews

  • sunkukwon1869님의 프로필 이미지
    sunkukwon1869

    Reviews 1

    Average Rating 5.0

    5

    60% enrolled

    It gives me a new perspective

    • nopainnogame6243님의 프로필 이미지
      nopainnogame6243

      Reviews 5

      Average Rating 4.8

      4

      100% enrolled

      great

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