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How to design a landing page that increases CTA

There are many pretty landing pages. Landing pages that convert are different. This is a conversion-focused landing page design course designed based on CTR and CVR. It covers how to design clicks and conversions through logic and structure rather than just intuition.

17 learners are taking this course

Level Beginner

Course period Unlimited

Web Design
Web Design
Service Planning
Service Planning
UX Planning
UX Planning
product design
product design
coustomer experience design
coustomer experience design
Web Design
Web Design
Service Planning
Service Planning
UX Planning
UX Planning
product design
product design
coustomer experience design
coustomer experience design

What you will gain after the course

  • A conversion-oriented mindset for designing landing pages based on CTR and CVR

  • Practical standards for strategically designing and explaining CTA copy and placement.

  • The ability to analyze existing landing pages from a conversion perspective and derive improvement plans.

  • The ability to complete a portfolio landing page as a "deliverable capable of explaining the conversion structure."

How to Design Landing Pages That Increase CTA

There are many pretty landing pages. Landing pages that convert are different.

This course helps you understand landing pages not just as visual design outputs, but as a structural task of designing conversions.
It establishes conversion-centered design standards based on concepts used in actual practice, such as CTR, CVR, Above the Fold, Hick’s Law, and Visual Hierarchy.

This course was created at the intersection of product design and performance marketing.
You will learn how to design based on evidence, not just intuition.

After completing this course, you will be able to:

  • You can distinguish landing page goals based on CTR and CVR.

  • You can design core messages based on the Above the Fold area.

  • You will be able to strategically distinguish between Primary CTAs and Secondary CTAs.

  • You can analyze existing landing pages from a conversion perspective and derive improvement plans.

  • You can complete a conversion-design-based landing page that can be used in your portfolio.

If you were a designer who used to say, “This looks good,” before taking the course,
afterwards, you will be able to explain, “This structure is advantageous for conversion because of this.”

Features of this course

스크린샷 2026-02-11 오후 1.19.09

Structural design based on understanding eye-tracking

Based on Above the Fold and the F-pattern,
it provides the criteria for designing structures where the CTA is clearly visible.

A mindset of designing based on CTR

This lecture is not just about simple design, but
covers structural design strategies to increase CTR.

Recommended for these people


Junior Product Designers who struggle with endless revisions

"I can't explain why this structure was chosen, so revisions keep happening."

Designers who have heard of CTR and CVR but
cannot apply them to their designs

"I know the theory, but I don't know how to apply it to design."

Those who want to design not just for clicks, but all the way to
conversions

"I don't just want to make it look pretty; I want to create a structure that produces results."

Recommended for
these people

Who is this course right for?

  • Designers who understand the concepts of CTR and CVR but cannot apply them to their designs.

  • A junior designer who creates beautiful landing pages but cannot explain the logic behind the conversions.

  • Designers who approach CTAs solely as simple button designs

Hello
This is zenith

Hello, I am designer Jeongmin Cheon.

After graduating with a degree in Visual Design, I have deeply explored UI/UX design with a focus on user experience at the Apple Developer Academy.

Currently, as the sole designer at a startup, I am contributing to the business by taking on a wide range of roles across more than 10 services, including product design, UX planning, and IR deck creation.

 

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Curriculum

All

8 lectures ∙ (1hr 15min)

Published: 
Last updated: 

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