CRM Marketing Roadmap Strategy by Customer Journey for B2B

This is a replay video of the online special lecture 'Marketing/Sales Together Achieve Results, CRM Marketing Roadmap for Each Customer Journey Stage' held by Digiocean in December 2024🙇🏻‍♀️

Even if you just do CRM marketing properly,

You can increase your B2B sales.

However, you must have a CRM marketing roadmap designed to fit your company's sales stage and customer journey.

B2B customers go through a long process from the moment they become a lead, through nurturing, to the first meeting with sales, and finally to closing the deal. Therefore, it is important to deliver personalized messages at the right time at each stage to reduce the churn rate .

Marketing operates CRM campaigns by establishing nurturing strategies for each stage of the journey, and sales systematically follows up throughout the entire process. When marketing and sales work together based on a single roadmap, they can increase the deal closing rate and generate greater sales.

So what specifically is needed?

✅ CRM tool that can manage customer data in an integrated manner

✅ A roadmap of customer journey stages tailored to your business

✅ Automated CRM campaigns at each stage

✅ Marketing/Sales become a team and share feedback

When sales and marketing communicate with customers with one voice, centered around integrated customer data , sales performance can be maximized with fewer resources.

From concepts you need to know to successful CRM marketing, to departmental strategies and actual campaign cases, we will convey only the key points in 2 hours.

🙋🏻‍♀️ I recommend this to these people

✅ Marketers and salespeople for B2B companies

✅ CRM marketers who want to drive performance

✅ Marketing & Sales Marketers in companies with less than 40 employees

✅ Marketers considering implementing a CRM tool

🥲 Do you have any concerns like this?

✔ It's difficult to manage customer information with Excel and Notion.

✔ Data is fragmented and customer management is not systematic.

✔ Before introducing a CRM tool, I want to know specific ways to use it.

✔ I want to create a CRM roadmap that fits my business.

✔ I want sales and marketing to use CRM well together.

✔ I'm having trouble using Pipedrive or Salesforce.

👀 You can get things like this!

✔ How to create a customer journey map that's perfect for your business

✔ Campaign planning scenarios for each customer journey stage

✔ Nurturing strategies to improve marketer performance

✔ Sales Outbound Strategy Using CRM

✔ Automation & Follow-up Tips to Achieve Your Sales Goals

✔ Various CRM use cases and templates

🗓 Special lecture order

Part 1 - Creating a CRM Roadmap for Each Customer Journey Stage

• CRM Marketing to Increase B2B Sales

• 3 Key Elements, SPA

  • Right people - Segmentation

  • Right time - Automation

  • Right message - Personalize your message

• Understanding the B2B Sales Funnel

• How to Create a Customer Journey Map for Your Business

• Campaign planning for each stage of the customer journey

Part 2 - CRM Campaign Case Study by Customer Journey Stage

• Maximize your marketing performance

  • How to manage scattered customer data

  • Nurturing strategies to raise the temperature of potential customers

• Achieving sales goals

  • Outbound strategy targeting target customers

  • Building a sales automation process

  • Follow-up techniques to increase contract success rate

• Marketers and Salespeople Use CRM Together

✨ Live Special Lecture Highlights

• Special lecture satisfaction: Average score of 9 (18 survey participants)

• Number of registered people: 116 people in total

• Live participation: 65 people in total (56%)

❤ Real reviews from live participants

🎤 Speaker Introduction